Sr Analyst-Digital Analytics

Marketing/Design/CommunicationHybrid Remote, ATLANTA, Georgia


Position at Genuine Parts Company

As a Sr Analyst, Digital Analytics, you will dig into our digital data to discover actionable insights to measure and improve customer experience, optimize marketing spend and improve site conversion. This position needs a strong understanding of digital ecosystem and measurement frameworks around it.


  • In this position, you will analyze the customer behavioral data to evaluate site performance and identify opportunities for improvement in conversion.
  • Deliver insights and conduct bi-weekly business review meetings with the leadership.
  • Establish measurement frameworks for new features on the site and work with the Analytics development team to implement the data collection strategies via tagging.
  • Develop scorecards and reports that assess the site/features performance.
  • Generate testing ideas and help with the co-ordination/implementation/evaluation of A/B tests on the website.
  • Work with different teams (Merchandising, Product, UX, Marketing) to help them understand the trends on the site to drive results.  


  • 4+ years’ experience in online/ecommerce analytics
  • Experience with web analytics tools like Adobe Analytics and/or Google Analytics
  • Fluency in SQL, Python, or other scripting languages to drive self-service analysis with large data sets like clickstream data.
  • Knowledge on Statistics and previous experience of using statistical methods to analyze data.
  • Strong communication skills needed and should be able to work in cross-functional team environment


GPC conducts its business without regard to sex, race, creed, color, religion, marital status, national origin, citizenship status, age, pregnancy, sexual orientation, gender identity or expression, genetic information, disability, military status, status as a veteran, or any other protected characteristic. GPC's policy is to recruit, hire, train, promote, assign, transfer and terminate employees based on their own ability, achievement, experience and conduct and other legitimate business reasons.