Digital Content Intern

Administrative/ClericalHybrid Remote, ATLANTA, Georgia


Position at NAPA Auto Parts

Are you ready to spend your summer as a part of something special? Imagine being with a company whose reputation for excellence paves the way for endless success. At Genuine Parts Company (GPC), people build long-lasting, highly satisfying careers and make a real difference in the community.

Our 11-week summer internship program will be in person in Atlanta (some remote workdays available) and run from May 22, 2023 – August 4, 2023. The Digital Content Intern will work in our U.S. Automotive Group subsidiary to provide support to our Digital team on various process improvement projects.

The role:

This is the ideal role for a student who is searching for challenging and exciting projects, professional growth, and fun networking opportunities with a Fortune 200 company. As a Digital Content Intern at GPC, you’ll have the opportunity to work with day-to-day user interface and user experience activities and initiatives while learning about a global distribution organization.

This is the right opportunity for you if you:

  • Enjoy thinking creatively to deliver enhanced content and drive quality traffic to websites
  • Thrive on challenging deadlines and managing competing priorities
  • Want to learn how a global leader in the distribution of automotive and industrial parts operates day-to-day from a digital perspective
  • Appreciate the importance of content being an integral part for successful within ecommerce

A day in the life:

  • Build supplier brand pages through various content management systems
  • Analyze and implement SEO on page recommendations using keyword analysis tools
  • Create knowledge transfer articles to document digital processes
  • Focus on NAPA’s flagship consumer retail website (
  • Provide enterprise-level exposure to content development lifecycles
  • Contribute to marketing and search engine optimization initiatives

What’s in it for you:

  • Participate in biweekly Lunch and Learn events with company leaders
  • Attend a Braves game and volunteer time with fellow interns
  • Explore the history of the company through a multi-day orientation, complete with a tour of the Atlanta Distribution Center
  • Present your summer project to fellow interns and GPC executives

What you’ll need:

  • Currently enrolled in an undergraduate or graduate program, seeking degree in Marketing (Digital), Business Administration (eCommerce), Computer Science (Information Systems, Information Technology), or related field
  • Excellent verbal and written communication skills

And if you have this, even better:

  • Experience publishing or building web pages (familiar with cms)
  • Understanding and affinity for website design and content curation
  • Beginner knowledge of html/css (light front-end development)
  • Ability to digest and navigate Excel spreadsheets with large data sets
  • Good understanding of SEO and best practices
  • Strong marketing background


Why GPC may just be the right place for you:

  • Stable Fortune 200 company with a “family” culture
  • Environment that works hard, yet takes care of employees
  • Opportunity for accessing multiple career paths
  • Ongoing training and development, with support from leaders and your team

Additional information for you:

GPC has great careers for people with all backgrounds and interests. So, if after reading this, you don’t think this is the perfect fit for you, check out the list of other opportunities we have at

GPC conducts its business without regard to sex, race, creed, color, religion, marital status, national origin, citizenship status, age, pregnancy, sexual orientation, gender identity or expression, genetic information, disability, military status, status as a veteran, or any other protected characteristic. GPC's policy is to recruit, hire, train, promote, assign, transfer and terminate employees based on their own ability, achievement, experience and conduct and other legitimate business reasons.