Manager of Content and Site Administration

Marketing/Design/Communication ATLANTA, Georgia


Position at Genuine Parts Company

Fortune 200 company seeking out seasoned web manager with 7+ years of technical web content management and people management experience. Hybris CMS / ecommerce website content management experience preferred. This candidate is a highly organized individual with a proven track record of managing content intake work for a team of onsite and offshore content developers. You may be required to work outside typical hours to manage the onsite/offshore team.  


Web Content Development 

  • Executes functional testing, validation and configuration regarding cart promotion logic and promotional content 
  • Comfortable writing html css js within a WYSIWYG and plain text editors for authoring content 
  • Collaborates with onsite and offshore teammates to plan efforts and ensure timely publication and accuracy of configurations 
  • Provides technical support and expertise for onsite/offshore website content specialist 

Application Web Configuration 

  • Imports / exports large amount to and from database tables 
  • Develops and implements customer segments for content: loyalty, geography, store specific, time bound 
  • Comfortable setting up A/B and Multivariate tests with content 
  • Configures cart conditional logic for promotion rules and promotional content messaging 

Product Configuration 

  • Modifies large amounts of product data: promotion inclusion / promotion exclusion 
  • Executes and develops excel macros, vlookups and pivot tables for product and promotional data 
  • Manages all PIM configuration process for the publication team regarding promotion / content attributes 

Project Management 

  • Collaborates with peers across business units to gather clear requirements for operational and promotional content 
  • Manages, grooms, and prioritizes the content publication team’s technical debt backlog 
  • Prioritizes and grooms the content team’s intake 


  • Scales the content publication team’s capabilities 
  • Manages onsite and offshore content publication team 
  • Manages and coordinates the needs of the team onsite / offshore to resolve blockers or issues 
  • Handles content site migrations and platform upgrades  
  • Develop subject matter expertise of NAPAs brands, product lines, and customers 
  • Maintains knowledge of competitive landscape and digital innovations 
  • Effectively, consistently, and proactively communicate project and issue status 
  • Help with the continuous improvement of the content production and publication processes 
  • Quick problem solving/solutioning during deployment validation windows 

Requirements / Qualifications 

  • Bachelor's degree in information technology or other relevant area 
  • 7+ years’ experience in managing content management systems 
  • Season eCommerce content producer with experience managing a team of content authors  
  • High level knowledge of content strategy and content creation processes including copywriting/editing and web production processes  
  • Working knowledge of online marketing, advertising and ecommerce 
  • 5+ years’ experience using an enterprise web-content publishing system (hybris preferred) 
  • Expert in HTML, CSS, Javascript, and power user with excel and word 
  • Knowledge of search engine optimization best practices and techniques. 
  • Experience with SEO tools and plugins is a plus: BrightedgeSEMRushRankMath GSC 
  • Excellent task management, communication, and collaboration skills 
  • Ability to learn quickly and keep up with a fast-paced content production process 
  • Ability to meet tight deadlines while working independently to manage multiple projects 
  • Experience working with multi-language web sites (Spanish and French is a plus) 
  • Relevant Experience / interest in cars or the automotive experience is a plus 
  • Examples of work or link to portfolio 

This role provides a unique opportunity for a digital professional with a strong technical content management background to help grow and manage our content publication team, serve as the content site admin, play an important role in helping to connect with customers, and grow digital organic traffic and revenue for the NAPA brand within Genuine Parts Company. This person will be a member of the Automotive Parts Group digital department and will serve a key role on the Content Publication Team. As a Manager of Content and Site Administration, this employee will manage a team of CMS website specialists, provide technical expertise, while make learning about and buying auto parts, tools and accessories an easy and fun process 

Where permitted by applicable law, successful applicants must be fully vaccinated against COVID-19 prior to start date. COVID-19 vaccination is a condition of employment, subject to an approved accommodation, and proof of vaccination will be required on or prior to start date.

GPC conducts its business without regard to sex, race, creed, color, religion, marital status, national origin, citizenship status, age, pregnancy, sexual orientation, gender identity or expression, genetic information, disability, military status, status as a veteran, or any other protected characteristic. GPC's policy is to recruit, hire, train, promote, assign, transfer and terminate employees based on their own ability, achievement, experience and conduct and other legitimate business reasons.