Digital Analytics- Intern

Administrative/ClericalHybrid Remote, ATLANTA, Georgia


Position at NAPA Auto Parts

Are you ready to spend your summer as a part of something special? Imagine being part of a company whose reputation for excellence paves the way for endless success. At Genuine Parts Company (GPC), people build long-lasting, highly satisfying careers and make a real difference in the community.

Our 11-week summer internship program will be in person in Atlanta (some remote workdays available) and run from May 22, 2023 – August 4, 2023

The role:

This is the ideal role for a student who is searching for a challenging and exciting projects, professional growth, and fun networking opportunities with a Fortune 200 company. As a Digital Analytics Intern at GPC, you’ll have the opportunity to apply analytical and critical thinking skills to explore strategic business opportunities while learning about a global distribution organization.

This is the right opportunity for you if you:

  • Enjoy using technical skills to effectively analyze and communicate data
  • Thrive and excel with challenging deadlines and managing multiple priorities
  • Want to learn how a global leader in the distribution of automotive parts, industrial parts, and office products operates day-to-day

A day in the life:

  • Develop and distribute analytics insights and presentations on different initiatives/campaigns using a defined set of KPIs
  • Monitor website performance metrics to identify potential sources of customer friction and opportunities for improvement
  • Collaborate with other analysts and business intelligence personnel to design, develop, and support ongoing reporting/dashboards across a variety of data sources for the digital channels

What’s in it for you:

  • Participate in biweekly Lunch and Learn events with company leaders
  • Attend a Braves game and volunteer time with fellow interns
  • Explore the history of the company through a multi-day orientation, complete with a tour of the Atlanta Distribution Center
  • Present your summer project to fellow interns and GPC executives

What you’ll need:

  • Currently enrolled in an undergraduate or graduate program, seeking degree in Economics, Marketing, Statistics, Data Analytics/Science, Mathematics, or related field
  • Excellent verbal and written communication skills

And if you have this, even better:

  • Experience using Adobe or Google Analytics, Search Engine Optimization, or Data Visualization tools (Qlik, Tableau, Power BI)
  • Knowledge of SQL language, statistical modeling
  • Proficient in web-based scripting languages (JavaScript, HTML)
  • Understanding of web development, e-commerce, basic statistics, or marketing

Why GPC may just be the right place for you:

  • Stable Fortune 200 company with a “family” culture
  • Environment that works hard, yet takes care of employees
  • Opportunity for accessing multiple career paths
  • Ongoing training and development, with support from leaders and your team

Additional information for you:

GPC has great careers for people with all backgrounds and interests. So, if after reading this, you don’t think this is the perfect fit for you, check out the list of other opportunities we have at


GPC conducts its business without regard to sex, race, creed, color, religion, marital status, national origin, citizenship status, age, pregnancy, sexual orientation, gender identity or expression, genetic information, disability, military status, status as a veteran, or any other protected characteristic. GPC's policy is to recruit, hire, train, promote, assign, transfer and terminate employees based on their own ability, achievement, experience and conduct and other legitimate business reasons.