eCommerce Marketing and Merchandising Intern - Summer 2021

Administrative/Clerical ATLANTA, Georgia


Position at Genuine Parts Company

Are you ready to spend your summer as a part of something special? Imagine being with a company whose reputation for excellence paves the way for endless success. At Genuine Parts Company (GPC), people build long-lasting, highly satisfying careers and make a real difference in the community.

GPC has been driving success for over 90 years due to a family of 50,000+ dedicated, intelligent, and innovative employees. But this is the best part – all our businesses throughout the world emphasize the growth and development of our team members by providing opportunities for mentorship and advancement.

The role:

This is the ideal role for a student who is searching for challenging and exciting projects, professional growth, and fun networking opportunities with a Fortune 200 company. As an eCommerce Content and Merchandising Intern at GPC, you’ll have the opportunity to develop content strategy ideas to solve gaps and take advantage of new opportunities while learning about a global distribution organization.

This is the right opportunity for you if you:

  • Enjoy researching gaps and areas of opportunity using web analytics tools and search engine analytics tools
  • Thrive and excel with challenging deadlines and managing multiple priorities
  • Want to learn how a global leader in the distribution of automotive and industrial parts operates day-to-day

A day in the life:

  • Work with NAPA Online Site Merchant and Product Manager to A/B test various site merchandising and content marketing tactics
  • Review the NAPA website and work with stakeholders to identify key areas of content need (NAPA Know How, video, and image content)
  • Use Adobe Analytics and Bright Edge SEO tools to prioritize needs and plan to measure impact

What’s in it for you:

  • Participate in biweekly Lunch and Learn events with company leaders
  • Attend a Braves game and volunteer time with fellow interns
  • Explore the history of the company through a multi-day orientation, complete with a tour of the Atlanta Distribution Center
  • Present your summer project to fellow interns and GPC executives

COVID-19 Accommodations at GPC: Your safety is our top priority – although we are planning for an in-person program, we will continually monitor COVID-19 health safety recommendations and adjust all internship activities as needed.  

What you’ll need:

  • Currently enrolled in an undergraduate or graduate program, seeking degree in Business, Marketing, Digital Marketing, Digital Merchandising, Digital Content, or related field
  • Excellent verbal and written communication skills

And if you have this, even better:

  • Experience with web analytics tools (Google Analytics) and Microsoft Excel
  • Familiarity working with websites, eCommerce, and/or digital marketing
  • Interest in automotive and cars

Why GPC may just be the right place for you:

  • Stable Fortune 200 company with a “family” culture
  • Environment that works hard, yet takes care of employees
  • Opportunity for accessing multiple career paths
  • Ongoing training and development, with support from leaders and your team

Additional information for you:

GPC has great careers for people with all backgrounds and interests. So, if after reading this, you don’t think this is the perfect fit for you, check out the list of other opportunities we have at


We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.