Senior Digital Media Planner - Commerce (Retail/D2C)

Media Solutions New York, United States Los Angeles, United States Chicago, Illinois Dallas, TX Atlanta, United States Houston, Texas


Goodway Group, an expert in Digital Media Strategy and Execution for both brands and agencies is #3 on AdAge's Best Places to Work...we're fully virtual, profitable, stable with the exciting feel of a start-up, and we're growing!  

We are seeking a Senior Digital Media Planner - Commerce (Retail/D2C) with cross-channel expertise in paid media (programmatic, search, social) to join us and drive us to the next level.

Goodway's team of 350+ marketing experts are fully remote and are part of an award-winning, thriving virtual culture 12 years in the making!

This position is fully remote and can be located anywhere in the United States working from a home office.

What You’ll Do

This position is a critical component of a client team within Goodway, and requires comfort with occasional client contact, although
not client ownership. You’ll be focused on:

  • Develop media plans based on clients' goals and target audience. Media evaluation should include all appropriate channels with weighted budget investments based on clients' media strategy, business objectives, and customer journey.
  • Devising and structuring campaign and advertiser measurement strategy
  • Reviewing/verifying media buys to ensure proper execution during the campaign launch process.
  • Receiving input from Client Experience, Client Strategy, and Media Solutions within your assigned teams and using research and forecasting tools to in turn develop strategic media plans.
  • Managing campaign budgets and the negotiation/purchase of non-biddable media, inclusive of maintaining rapport with digital media vendors, publishers, etc. to keep up with the latest features, and new buying opportunities.
  • Preparing budget breakout flowcharts based upon the media brief and/or the marketing strategy.
  • Assisting in the strategic analysis of campaigns, and drawing conclusions to improve performance of future flights.
  • Facilitating the media plan handoff with Media Solutions Managers so that it is clear enough to be set up and optimized well.
  • Presenting media plans alongside Client Experience on key accounts.
Who You Are
  • Knowledgeable: You have a BA/BS and a minimum of 3-5 years of media planning experience.
  • Strategic Expert: You have digital media planning expertise across several digital channels within the Commerce (Retail/D2C) sector, some of which must be search, social, display and video (inclusive of programmatic,) connected TV, digital audio, and digital out-of-home (but not limited to). You are able to connect how the media plan will be measured to form a continuous loop of strategic planning and accurate measurement.
  • Tactical: You have basic knowledge of campaign execution with DSPs, bid management tools, social buying platforms, ad servers, DMPs and 3rd party data.
  • Innovative: You are eager to test new platforms and quickly learn what works, what doesn’t, and why. You can articulate what you expect to happen as the output of a plan and actively seek to make improvements to existing campaign plans and consistently connect with team members to understand what is performing or not.
  • Organized: You’re able to effectively manage multiple things, competing priorities, and several requests at one time, through intentional time management and good prioritization.

Things You Should Know
  • Our workdays can sometimes be long and unpredictable. You should be comfortable and capable of sitting and/or standing at a
  • desk for at least 8 hours.
  • Twice per year, we gather together to work and play for a week. Both retreats are “can’t miss” events. There may also be other
  • opportunities to travel depending on your specific role and business needs.
  • This job description does not proscribe or restrict the tasks that may be assigned. This job description is subject to change at any
  • time.


We want applications from everyone, regardless of race, creed, color, religion, sex, sexual orientation, gender identity, national origin, marital status, citizen status, age, disability, military or protected veteran status, genetic predisposition or carrier status or any other legally protected status. Did we miss anything?

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