Junior Programmatic Trader
Goodway Group, an expert in Digital Media Strategy and Execution for both brands and agencies is #3 on AdAge's Best Places to Work...we're fully virtual, profitable, and stable with the exciting feel of a start-up, and we're growing!
We are seeking a Programmatic Trader / Programmatic Analyst to help drive our growth and help our clients reach their goals.
This position is fully remote and can be located anywhere in the United States working from a home office.
Our Media Solutions teams are 100% focused on Digital Client Campaign Execution and Strategy. We partner with both Agencies and Brands to deliver on driving their business success through laser-focused, fully-managed, omnichannel digital media campaigns.
As a Programmatic Trader/Analyst (internally called Media Solutions Manager - Programmatic) you employ a Swiss Army knife mentality, capable of leveraging a variety of operational skill sets in your toolbox. Your expertise ultimately drives successful marketing outcomes for a key account through the strategic design, implementation, and execution of multi-channel digital campaigns which may include Programmatic, Search, and Social. You must possess both a strategic and operational lens that allows you to assist with building and executing thoughtful, client-centric campaigns.
Who You Are
- An Expert: You have spent 1+ years in trading on major accounts within high volume, multi-location, and/or multi-market campaigns.
- A Student: Willingness and desire to understand all functions and channels of the media solutions team.
- An Adventurer: Appreciate new experiences and not intimidated by the unfamiliar or unknown. You adapt well.
- Multi-Faceted: Can zoom in to the campaign level and zoom out to the client-centric perspective. Comfortable with client communication and engagement.
- Resourceful: Understand how to leverage the necessary tools and resources to come up with new or creative solutions.
- Analytical: Have a strong understanding of campaign performance metrics across channels along with advanced excel skills and the ability to navigate data analysis and visualization.
- Problem Solver: You love to problem solve, as well as the ability to collaborate cross-functionally.
- Innovative: You are eager to test and learn. You can articulate what you expect to happen as the output of a plan and actively seek to make improvements to existing campaign plans and consistently connect with team members to understand what is performing or not.
- Organized: You’re able to effectively manage multiple things, competing priorities, and several requests at one time, through intentional time management and good prioritization.
What You'll Do
- Collaborate with Business Development, Creative & Operations MSMs, and all other client success team members to make clients heroes and drive profitable business.
- Understand end-to-end campaign execution (setup, creative trafficking, pixel implementation, optimization, insights, reporting, and billing) across digital channels: programmatic + search/social, if/as required by the book of business.
- Oversee ongoing optimization and day-to-day activities for campaigns to meet campaign goals, including: bid management, pixel setup, budget allocation, forecasting, performance monitoring, strategic testing, campaign expansion, business review, etc.
- Additionally, you will closely monitor third party reporting (client DCM) to ensure all campaign performance and outcomes are in line with what we are seeing within DSP reporting.
- Maintain structured naming taxonomy for all elements within the ad server including campaigns, packages, placements, ads, and creatives, in alignment with Goodway Best Practices/Standards.
- Adhere to programmatic standards of excellence as defined by the Center of Excellence and specific to the account.
- Analyze, model, and forecast campaign performance.
- Experience in data analysis & visualization platforms such as Tableau, SKAI, G90 Dashboards (internal applicants), and SQL is a plus.
- Implement ongoing test-and-learn strategies to continually strive for performance improvements and stay ahead of industry opportunities and challenges.
- Media Solutions team members must have general knowledge in the following areas:
- Strategy: Solid understanding of marketing objectives, pixel strategy, and how different channels & tactics influence consumer behaviors.
- Campaign & Tech Savvy: Knowledge of platform campaign flow – including creative development/acquisition, setup/trafficking, trading, troubleshooting, reporting, and billing in multiple platforms.
- Data Analytics: Dive into daily campaign metrics to find audience insights that can be applied across channels, maximizing performance, and future recommendations as well as drive data storytelling.
- Strong Communicator: Ability to translate strategy, data, and technical set-up requirements with clients, then make sure reporting packages up results in a meaningful way.
Things You Should Know
- Knowledge and experience in third-party ad servers and DSPs, such as Google Campaign Manager 360, Google Display & Video 360 (DV360) & The Trade Desk.
- Our workdays can sometimes be long and unpredictable. You should be comfortable and capable of sitting and/or standing at a desk for at least 8 hours.
- Twice per year, we gather together to work and play for a week. Both retreats are “can’t miss” events. There may also be other opportunities to travel depending on your specific role and business needs.
- We want applications from everyone, regardless of race, creed, color, religion, sex, sexual orientation, gender identity, national origin, marital status, citizen status, age, disability, military or protected veteran status, genetic predisposition or carrier status or any other legally protected status.
We want applications from everyone, regardless of race, creed, color, religion, sex, sexual orientation, gender identity, national origin, marital status, citizen status, age, disability, military or protected veteran status, genetic predisposition or carrier status or any other legally protected status. Did we miss anything?