Integrated Planning Supervisor, B2B clients

Media Solutions New York, United States Los Angeles, United States Chicago, Illinois Dallas, TX Atlanta, United States Houston, Texas


Goodway Group is looking for Digital Media Planning experience working on national accounts and significant ad spends across all appropriate channels with weighted budget investments based on clients' media strategies.  Extra points if you have a background in Healthcare, Pharma, Tech, Commerce, Retail, or Shopper marketing!

Goodway's team of 400+ marketing experts work fully remotely across the United States and are part of an award-winning, thriving virtual culture.

This position is fully remote and can be located anywhere in the United States working from a home office.

We have an immediate need for an Integrated Planning Supervisor, B2B clients, which is an incredibly exciting opportunity as you’ll be a critical part of building out the department.


The Integrated Planning Supervisor for B2B is responsible for architecting the solutions to solving clients’ business challenges within the media planning function by taking a high-level strategy (the what) and crafting a clear storyline on how to best implement at a tactical level. This position will work hand-in-hand within the client team and may be a people leader. This person will report into the Senior Director of Integrated Planning and work closely and collaboratively with their peers, their line manager and the VP of Media Planning to develop and reinforce media planning excellence throughout the department.  


In this role you will work with a team that is focused on the function of integrated media planning, including the response to brief as well as the process that allows us to develop best-in-class marketing solutions for our clients’ business challenges.




Who You Are 


  • Experienced: You have 5+ years of experience in digital media strategy and planning at a top tier agency, working with Fortune 500 Brands.  Developing future-focused media recommendations across a variety of clients, channels and measurement KPIs will be second nature for you.
  • Someone with Grit: You are comfortable in a growth and fast-moving, problem-solving environment where the expectation is to fail fast, learn quickly and apply findings. 
  • An Expert: You are an expert in cross-channel paid media planning and You have developed the media strategy for a variety of clients and have overseen media budgets >$5M. You are a student of the industry, staying current with industry trends and emerging opportunities and can identify how to apply this knowledge in an actionable way through client problem-solving.   
  • Technical: You have a strong aptitude for analysis and developing results-driven media planning forecasts and projections for a variety of client types, including those with an e-commerce and/or lead generation focus. 
  • Performance-Driven:  You have a strong understanding of both awareness and direct response/performance marketing metrics and can align client expectations and educate on a measurement strategy that is applicable to the client business problem being solved. For example, visitor-to-lead and lead-to-sale ratios, sales revenue by channel, cost per lead, landing page conversion rate (CVR%), customer lifetime value (CLV or LTV), LTV: CAC ratios, customer retention rate (CRR), customer acquisition cost (CAC)
  • A Strong Communicator: You have strong written, verbal, and presentation skills and are a storyteller through the work. You can represent innovative ideas to a group, internally and externally.
  • A Leader. You not only know how to do your job effectively, you know how to train and develop others and understand the importance of investing time and energy into others’ growth.



What You’ll Do  

This position is a critical component of a client team within Goodway, and requires comfort with occasional client contact, although not client ownership. You’ll be focused on:

  • Collaborate with client service and strategy teams to develop comprehensive go-to-market cross-channel plans, including slide development
  • Consider media channels, tactics, and objectives holistically based on a solid understanding of core B2B marketing principles including demand generation, lead generation, ABM, content syndication, paid search, paid social, and programmatic media, and how these channels function to grow leads and/or accounts through the clients’ B2B customer journeys.
  • Understand audience strategies based on a client’s ICP, firmographic, technographic, intent, stage, and historical data, how to segment appropriately, and weight and prioritize budgets, channels, tactics, and objectives against segments and personas.
  • These results-focused integrated media plans will be based on clients' goals and target audience, and media evaluation should include all appropriate channels with weighted budget investments based on clients' media strategy, business objectives, and customer journey.
  • Collaborate with others to devise the plan’s measurement strategy, ensuring the plan is successfully orchestrated to meet or exceed the client’s KPIs.
  • Develop and/or review detailed budget breakout media schedules to ensure proper execution during the campaign launch process.
  • Present your media plan and recommendation with strong rationale to the clients alongside the Client Experience team.
  • Manage campaign budgets and the negotiation/purchase of non-biddable media, inclusive of maintaining rapport with digital media vendors, publishers, etc. to keep up with the latest in-market opportunities.
  • Assist in developing best-in-class processes to maximize our work output and efficiency  
  • Drive the strategic analysis of your campaigns, consistently drawing conclusions to improve performance and identify additional opportunities to support the clients’ business challenges.
  • Work closely with Media Solutions (the activation team) for a smooth campaign set up, remaining collectively accountable for the results and campaign optimization.
  • Participate in new business opportunities as required.
  • Play an active role in understanding emerging media opportunities and identifying how to solve client business problems with innovative ideas


Things You Should Know  

  • This is a new department within Goodway and this is a very exciting time for the business. Your efforts will have a direct impact on the business and you will be critical in shaping the future of the department.  
  • Therefore you will need to have comfort working ‘in the grey’; we move quickly and are operating with a lot of change. 
  • This job description does not proscribe or restrict the tasks that may be assigned. This job description is meant to be used as a guide but the work may vary based on needs 
  • Our workdays can sometimes be long and unpredictable. You should be comfortable and capable of sitting and/or standing at a desk for at least 8 hours.   
There will be an expectation of you traveling occasionally for work that is best done in a face-to-face environment.  



We want applications from everyone, regardless of race, creed, color, religion, sex, sexual orientation, gender identity, national origin, marital status, citizen status, age, disability, military or protected veteran status, genetic predisposition or carrier status or any other legally protected status. Did we miss anything?

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