Marketing Analyst

Remote, United States  | Marketing

Description

Position at GoHealth Urgent Care

JOB SUMMARY

The Marketing Analyst is responsible for tracking, measuring, and reporting on marketing performance across all GoHealth Urgent Care markets nationwide while recommending areas of improvement across digital marketing operations. The role will oversee marketing analytics, including evaluating business performance, identifying key drivers and opportunities, conducting proactive and reactive analyses, developing points-of-view to drive results, and presenting recommendations to leadership.

The Marketing Analyst will prepare reports and continually improve existing analytics processes while exploring new processes/technology that would bring new insights that lead to increased volume and/or higher efficiency. Additionally, the Marketing Analyst will collaborate with local marketing teams, digital media teams, agencies, and other departments.

JOB REQUIREMENT 

Education

 High School Diploma required
 Bachelor’s degree preferred.

Work Experience 
3+ years’ experience as an Analyst required

Required Licenses/Certifications  None

Additional Knowledge, Skills and Abilities Required

 Knowledge of and hands-on experience with digital analytics and data analysis
 Knowledge of digital marketing channels such as Paid Search, SEO, Paid Social, Email, Display, etc.
 Skilled in Google Analytics, Google Tag Manager, Google Data Studio, Tableau, and Microsoft Excel
 Skilled in developing funnel metrics, creating dashboards, and running reporting with detailed interpretation, insights, and recommendations
 Ability to work with multi-disciplinary teams of creatives, developers, and senior leadership
 Ability to communicate and translate technical details to non-technical audiences
 Ability to collaborate across teams
 Ability to translate complex issues and data into clear, compelling narratives
 Ability to spot trends and process large amounts of rapidly changing information
 Ability to demonstrate the GoHealth core competencies of Collaboration, Innovation, Diversity and Inclusion, Integrity, and Accountability

Additional Knowledge, Skills, and Abilities Preferred

 Knowledge of healthcare dynamic performance marketing
 Knowledge of media and/or campaign management

ESSENTIAL FUNCTIONS

 Oversee the marketing analytics software including but not limited to Google Analytics and Google Tag Manager
 Meet with stakeholders and subject matter experts to understand project needs and reporting requirements
 Ensure appropriate tracking code, UTM parameters, account setups, pixels, redirects, etc. are in place for data capture
 Work on integration of web analytics with other tools as needed (e.g., CRM)
 Track customers from impression to completed in-center visit
 Create and maintain dashboards online and web-based software
 Provide weekly performance updates and recommendations to the marketing team
 Work closely with marketing team (media, web, local) to support measurement of testing and initiatives including identifying KPIs and building dashboards to monitor
 Stay on top of digital news for potential opportunities and challenges
 Implement new practices to improve analytics tracking and reporting
 Own and manage the relationship with key digital internal and external partnerships such as Google and agency partners
 Provide support to the marketing team, other departments, partner healthcare systems, and agencies
 All other duties as assigned