Glidewell Mexico City Careers

Description

• Directs, develops, implements, and facilitates marketing strategies, activities, and policies for Glidewell Latin America (Mexico, Costa Rica & Columbia).
• Serves as liaison with marketing department in USA for ongoing promotional campaigns in Mexico.
• Localizes promotional and collateral materials that have been developed in the USA, adapting them to the Latin America market.
• Establishes strategic marketing plans in Latin America to achieve corporate objectives for products and services.
• Develops and executes comprehensive marketing plans and programs, both short and long range, to support sales and revenue objectives in the local market.
• Working with the Marketing Department in the USA, plans and oversees advertising and promotion activities including print, online, electronic media, and direct mail for Latin America.
• Researches, analyzes, and monitors financial, technological, and demographic factors to capitalize on market opportunities and minimize effects of competitive activity.
• Develops and manages marketing operating budget.
• Ensures effective control of marketing results; takes corrective action to guarantee achievement of marketing objectives falls within designated budgets.
• Communicates regularly with Marketing Department in the USA to discuss campaign results and recommend changes that better support Latin America organization.
• Monitors competitive products and competitive conditions.
• Establishes and maintains relationships with industry influencers and key community and strategic partners.
• Guides preparation of marketing activity reports and presents to executive management.
• Establishes and maintains consistent corporate image throughout all product lines, promotional materials, and events.
• Performs other related duties and projects as required by management.

Education and Experience:

• Bachelor’s degree in Business, Marketing, or related discipline.
• Minimum ten (10) years of experience in the Marketing field.
• Must be able to read, write and communicate in English.
• Dental industry experience strongly preferred.
• Medical device industry experience is a plus.