Field and Channel Marketing Specialist
Description
The Americas Field and Channel Marketing Specialist will support the team in planning, organizing, and executing events and marketing programs that generate new prospects, demand, and advance existing opportunities for the sales team both directly and with our reseller and technology partners. This role will execute and measure marketing plans and lead generation programs in support of the regions.
Roles/Responsibilities:
- Coordinate and support:
- live and virtual events to be included as tactics in the overall marketing mix, and ensure there is a cohesive pre-event, at-event and post-event strategy to increase engagement.
- event planning meetings, take notes and actions items, send out information, send out status reports.
- event timelines, agendas, resources, budget, and processes.
- Support the full cycle of event logistics including but not limited to arranging for tradeshow services, freight, signage, demos, product displays, collateral, raffles and other services/purchase as needed ensuring all are completed on time and within budget. Coordinate event staffing, schedules and hotels.
- Work directly or with 3rd party companies to secure venues for events.
- Update and maintain event specific information, tracking and reporting spreadsheets and websites.
- Work with vendors, e.g. exhibit house, promotional, printing, audio/visual, etc. to ensure timely, cost-effective execution.
- Work with marketing leadership, finance and accounts payable from securing budget and vendor onboarding through invoice payment and with legal department for contract review.
- Maintain expenses, process purchase orders, invoices and reconcile event-related budget items, ensure department compliance with established standard policies.
- Support the execution, wrap up, and follow-up for events as needed, ability to travel if required.
• Minimum of 3 years related experience in a dynamic B2B marketing environment.
Location:
• This is a remote position open to all locations across the US and Canada with preference given to North Central and Southeast
We are committed to a diverse, equitable, and inclusive Gigamon. As an equal opportunity employer, all applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, disability, veteran status, or any other protected characteristic under applicable federal, state, and/or local law. Gigamon fosters a business culture dedicated to equitable hiring. If your experience and skills closely match our job description but may not necessarily fulfill all requirements, please still apply. Gigamon is on a continued mission to grow and scale an innovative organization. We believe this is best achieved by hiring, celebrating, and respecting people with diverse backgrounds, skills, perspectives, and experiences. The privacy rights of all individuals including job applicants and candidates are very important to us. Our Gigamon Applicant Privacy Policy, will inform you about how Gigamon Inc. and its direct and indirect subsidiaries collect, use, store, or otherwise process personal information about job applicants and candidates, including through your access and/or use of our careers website and third-party job websites (e.g. LinkedIn, Indeed, Glassdoor, Naukri, etc.).
