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Integrated Demand Marketing Manager - Mexico City - Hybrid

Marketing Mexico City, Mexico

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Description

At Gigamon, our purpose is to protect the hybrid networks and data of the largest, most complex organizations on the planet. Certified as a Great Place to Work, we offer a deep observability pipeline that efficiently delivers network-derived intelligence to cloud, security, and observability tools. This helps our customers to eliminate security blind spots, optimize network traffic, and dramatically reduce tool cost and complexity, enabling them to better secure and manage their hybrid cloud infrastructure. Gigamon has served more than 4,000 customers worldwide, including over 80 percent of Fortune 100 enterprises, 9 of the 10 largest mobile network providers, and hundreds of governments and educational organizations. 
 
Gigamon is looking for a creative, motivated, and customer-focused Integrated Marketing Campaign Manager to join our Marketing team. The Integrated Marketing Campaign Manager will be responsible for the implementation and execution of integrated campaigns designed to drive awareness and pipeline generation through multiple channels, and to enable sales and partners.
 
Candidates should possess a keen understanding of B2B strategy, marketing, with a strong background in customer acquisition strategies, creative marketing campaign development and execution, and data analysis. Ideal candidates will possess the ability to drive meaningful action from large data sets. This role requires strong relationship development skills across internal and external business partners.
 
This position reports to the Senior Integrated Marketing Campaign Manager and works closely with individuals across the marketing teams from corporate, PR, AR, creative, digital, social, field and partner marketing, content, and product marketing.
 
 
What You’ll Do: 
  • Work closely with stakeholders to implement and optimize comprehensive marketing deliverables that generate awareness and create demand for Gigamon solutions and products.
  • Work closely with stakeholders on a mix of on-line and off-line campaign elements including web, social (paid and organic), Gigamon community, paid digital, emails, webinars, events, etc. - with the most compelling and creative calls to action to deliver pipeline goals.
  • Collaborate with worldwide field marketing teams for efficient and effective execution of integrated marketing campaigns worldwide.
  • Enable the sales and partner teams to ensure that they are aware of the latest marketing campaigns and have the right tools to follow up as required.
  • Consistently iterate and improve marketing campaigns through measurement and optimization.
  • Track and report on operational and tactical metrics using data to manage resource allocation, outcomes and success.
What You’ve Done:
  • 5 years post-undergraduate experience managing demand generation, customer acquisition, or corporate campaigns for technology companies.
  • Familiarity with Salesforce, Marketo, PowerPoint, Excel, and Word required.
  • Bachelor’s degree required.
 
 
Who You Are:
  • Ability to multi-task and prioritize in a fast-paced and dynamic work environment.
  • An organized individual with great attention to detail and focus on quality of results.
  • A self-motivated individual; a good team player; someone who takes accountability and ownership of his/her own work.
  • Excellent communication skills, including demonstrated proficiency in oral, writing and presentation abilities in a business-focused setting. English language proficiency required.
  • Ability to think out of the box and test new, creative approaches and strategies.
  • Passion for results, measurement and optimization to continuously drive ROI.
 
 

As an equal opportunity employer, all applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, national origin, age, sexual orientation, disability, veteran status, genetic information, or any other protected characteristic under applicable federal, state, and/or local law. For more information, please refer to Know Your Rights: Workplace Discrimination is Illegal.

We are committed to providing reasonable accommodation for all qualified individuals with disabilities. If you require a reasonable accommodation, please contact us at (669) 240-2248.

If your experience and skills closely match our job description but may not necessarily fulfill all requirements, please still apply. Gigamon is on a continued mission to grow and scale an innovative organization. We believe this is best achieved by hiring, celebrating, and respecting people with diverse backgrounds, skills, perspectives, and experiences.

The privacy rights of all individuals including job applicants and candidates are very important to us. Our Gigamon Applicant Privacy Policy, will inform you about how Gigamon Inc. and its direct and indirect subsidiaries collect, use, store, or otherwise process personal information about job applicants and candidates, including through your access and/or use of our careers website and third-party job websites (e.g. LinkedIn, Indeed, Glassdoor, Naukri, etc.).

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