Senior Web Analytics Engineer

Marketing   |   Seattle

Who You Are:

Getty Images is looking for a Senior Web Analytics Engineer responsible for the engineering, design, implementation, and maintenance of web analytics for our customer-facing sites. This role collaborates with marketing, product development, and other analytics stakeholders to clarify requirements and implement creative analytics solutions to accurately, consistently, and robustly support our business goals.  Business stakeholders will rely on the Senior Web Analytics Engineer to provide precise, real-time data to optimize business outcomes. The ability to leverage industry best practices and modern technology concepts to improve our web and marketing analytics capability are essential.

Your Next Challenge

You will join a modern marketing organization that leverages data and best in breed technologies to deliver integrated marketing strategies and tactics to improve the customer experience and drive measurable returns for the business. As a member of the team, you will have the chance to interact with key business stakeholders to clarify business requirements and ensure the right analytics are in place to optimize the site experience and marketing spend. 

We value learning and development, and you will be given every opportunity to work on projects that excite you and help you grow. You will have the opportunity to sit at the intersection of marketing, product, and engineering to inform, support, and execute on the design and optimization of our analytics strategy. 

Key responsibilities include:

  • Optimize and maintain the implementation of Google Analytics (GA), across product & marketing sites
  • Develop and oversee the implementation of product & marketing tagging strategies using Google Tag Manager (GTM)
  • Write custom tagging and analytics solutions using JavaScript for multiple sites in a GA360 platform 
  • Set and enforce code, event naming, and data standards in the analytics systems
  • Create and provide training to developers & engineers on GTM and GA implementation
  • Review and provide quality assurance feedback to developers & engineers in analytics deployments
  • Ensures data is appropriately received, transformed, stored, and made accessible to stakeholders

What You’ll Need 

  • Extensive knowledge of Google Analytics and Google Tag Manager tools
  • Experience writing tagging and tracking specifications
  • Experience writing custom JavaScript in Google Tag Manager and enacting design and process improvements
  • In-depth knowledge of content analytics tools
  • Experience using Google Cloud Platform and Microsoft Azure cloud platforms for data storage, data movement, and data management using big data solutions
  • Fluency in the language and common approaches used by digital marketing and web analyst professionals, including ecommerce
  • Knowledge of data visualization solutions
  • Familiar with agile methodologies and practices
  • Experience using quality assurance tracking tools and version control software is desired
  • Solid understanding of website structure and the relationship between content, user interface and technologies
  • Bachelor’s degree, preferably in a technical or quantitative discipline
  • Minimum of 5 years of relevant experience in this field
  • Ability to work independently, while keeping management informed
  • Adaptive, flexible and able to respond to a dynamic environment
  • Strong written and verbal communication skills

Getty Images is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. Getty Images believes that diversity is critical to our success in moving the world with images and is committed to creating an inclusive, mutually respectful environment which celebrates diversity. We seek to hire on the basis of merit, competence, performance, and business needs.