Marketing Manager - EMEA 6-month Fixed Term Contract
Marketing | London
Marketing Manager - EMEA 6-month Fixed Term Contract
Who You Are:
We’re looking for a London based commercially-focused marketer with strong B2B experience, preferably in the creative industries, to support sales of Getty Images’ best-in-class photography, video, music and data services. The role’s primary focus is on the European Broadcast & Production sector, with secondary support given to our Media sector.
At its core, this role directly supports our sales teams based across Europe, managing local market intelligence-gathering and analysis, the planning and execution of local events, the creation or localization of impactful sales tools, and helping to identify and qualify sources of sales leads.
The position is part of the wider EMEA Marketing team, reporting to the EMEA Senior Marketing Manager (also London based). You will help support three Sales Directors and Managers (based in Ireland, Oslo and London).
You’ll be a natural team player with excellent communication skills, used to working in complete partnership with sales teams to understand their challenges, advise on effective marketing solutions and execute on these solutions to support them in achieving ambitious growth targets.
From a tactical side, you’ll have a proven track record in planning and managing events and partnerships that create cut through in a cluttered marketplace and which generate high-value leads for our sales team with measurable ROI.
You’ll also have good experience in producing effective marketing materials – turning sales feedback and customer insight into tightly-written briefs for our in-house designers that are the foundation of persuasive customer communications and sales tools.
Finally, you’ll be comfortable with demand generation, researching and sourcing leads from third parties to build out segment knowledge and provide our sales team with marketing-qualified opportunities to build their pipelines.
You’ll be joining a small, hard-working but fun and friendly team where you’ll find plenty of opportunities to flex your strategic and creative muscles whilst contributing to the continued growth of Getty Images’ key markets.
Your Next Challenge:
This position is responsible for the local marketing activities required to support our business objectives for the TV/Film Production and Media segments in the European region. The role entails successfully aligning with both local Sales and Central Marketing teams and has three core areas of required expertise:
• Management of local events & partnerships including both hosted and third-party events.
• Execution of local demand generation programmes using a combination of industry partnerships, desk research and content marketing.
• Creation and distribution of localised sales collateral by working with in-house designer to plan, develop and deliver visually-impactful localised sales tools (both print and digital), ensuring effective distribution to Sales stakeholders and monitoring their usage.
In addition, you will support the marketing team with other daily tasks as required including ROI tracking, budget management, occasional email marketing and reporting.
This position reports to the Senior Marketing Manager, EMEA (a specialist in our Media segment) and is within the broader EMEA Regional Team managed from London by the Senior Director of Marketing, EMEA.
What You’ll Need:
Revenue: help meet the overall Getty Images revenue objectives for the region through effective marketing planning and tactical execution.
Marketing Planning & Sales Alignment: help execute the yearly Broadcast/Production and Media segment marketing plans in collaboration with Sales, based on agreed sales and business priorities.
Budget Management: collaborate with the Senior Marketing Manager, UKI, to develop and administer the regional marketing budget.
Lead Generation Execution & Analysis: in collaboration with the central Demand Generation team, plan, execute, analyse and optimise all lead generation programmes aligned with sales and segment vertical growth priorities.
Localisation of Central Campaigns: collaborate with central marketing teams to oversee localisation and execution of central campaigns and communication strategies.
Marketing Measurement: utilise performance dashboards to provide accurate measurement of activities and ROI - for the purposes of reporting and driving optimal local marketing channel mix.
Relationship Management: Liaise with other Regional Marketing teams to share best practices and with other global Marketing functions to establish an ongoing collaboration and communication flow.
Knowledge, Skills and Abilities:
- Minimum of 5 years relevant management experience in business-to-business marketing.
- Must have demonstrable experience in driving longer term strategies and being able to think strategically – yet be comfortable operating and executing at the tactical level too.
- Significant experience of partnering/aligning with sales functions towards revenue objectives.
- Experience of working with CRM and marketing automation systems. Knowledge of Salesforce and Eloqua would be advantageous.
- Project management ability to work with campaign schedules, deadlines, briefs and budget.
- Previous experience and knowledge of the UKI creative industries would be preferred, and experience within either the TV/Broadcast or Media sectors would be a strong advantage, although not essential.
- Good eye for detail required for proofing and KPI reporting.
- This is a Sales Marketing role, and although knowledge and experience of paid search, SEO, affliate marketing and social media marketing would be useful it is not required, as this is handled by other specialist teams.
Education and Certifications:
- CIM or IDM marketing qualifications (or equivalents) are preferred.
Employees enjoy a menu of fringe benefits designed to add personal convenience and value to their lives, bike to work scheme, dental insurance, leisure travel insurance, childcare vouchers, eye-care vouchers and local discounts.
We also believe in having fun together and we do this through activities like pub quizzes, reception socials, yoga sessions and a blowout Christmas party! As well as Corporate Social Responsibility endeavours, whether that be volunteering, Green issues (internal and external), or Mental Health et al.
Please also feel free to join our LinkedIn group in order to keep up to date with current vacancies and stories about life at Getty, and the organisation as a whole.
Who We Are:
Getty Images is the most trusted and esteemed source of visual content in the world, with over 200 million assets available through its industry-leading sites www.gettyimages.com and www.istock.com . The Getty Images website serves creative, business and media customers in almost 200 countries and is the first place people turn to discover, purchase and share powerful content from the world's best photographers and videographers. Getty Images works with over 200,000 contributors and hundreds of image partners to provide comprehensive coverage of more than 130,000 news, sport and entertainment events, impactful creative imagery to communicate any commercial concept and the world's deepest digital archive of historic photography.
Visit Getty Images at www.gettyimages.com to learn more about how the company is advancing the unique role of still and moving imagery in communication and business, and enabling creative ideas to come to life. For company news and announcements, visit our Press Room, and for the stories and inspiration behind our content, visit Stories & Trends. Find Getty Images on Facebook, Twitter, Instagram, LinkedIn, Pinterest and Tumblr, or download the Getty Images app where you can explore, save and share the world's best imagery.
Getty Images is an equal opportunity employer and strongly supports diversity in the workplace. All qualified applicants will receive consideration for employment without regard to age, ancestry, colour, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. Getty Images believes that diversity is critical to our success in moving the world with images and is committed to creating an inclusive, mutually respectful environment which celebrates diversity. We seek to hire on the basis of merit, competence, performance, and business needs.