Marketing Specialist

Marketing   |   Bangkok

Who You Are:

The Marketing Specialist is responsible for all marketing activities required to meet business objectives in Thailand markets for the role, activities include strategic/competitive positioning and planning by segment, lead generation, customer engagement event, sales tools, acquisition and retention E/DM campaign. The Marketing Specialist reports to the manager of Regional Marketing.

Your Next Opportunity:

Lead generation: generate new leads for sales and motivate existing customers to re-purchase by email, call and other multiple activities while co-working with central marketing team

Manage local agencies/suppliers or other third parties as required

Marketing and Sales interaction: build and propose marketing actions and tactics in collaboration with sales team to meet revenue objectives, the role's main focal point for VP Sales in region

Monitor and proactively inform the community on competitors activity, and devise plans to counteract competition in the relevant markets

Budget: Plan, handle and monitor the marketing budget

Share best practices among all areas of region, as well as with the rest of the wider marketing community

Liaise with the central marketing and creative services to establish an ongoing collaboration and communication flow

What You'll Need: 

∙ Minimum of 3 years relevant experience in B2B Marketing or Sales promotion

∙ Native level communication and writing skill in English and Thai

∙ Hands on experience with campaign, events, lead generation and sales tool production

∙ Experience in Eloqua or other marketing automation platform

∙ Project management ability to work with campaign schedules, deadlines, briefs, calendars

∙ Solid proven sales-oriented mentality and commercial acumen

∙ Clear understanding of the principles of B2B marketing

∙ Public speaking skills



Who We Are:

Getty Images
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