Digital Store Director (hybrid)

Marketing Collegeville, Pennsylvania


Allied Wire & Cable is growing and we are seeking an experienced and energetic Digital Store Director to join our Marketing and ecommerce Team in Collegeville, PA. 

  The Digital Store Director will be responsible for overseeing the operations of AWC's ecommerce stores. In this role you will have the opportunity to manage the operation and go-to market activities of our lead website, mobile and other customer-facing online stores. If you have a passion for digital marketing and merchandising, ensuring the user experience is top-of-the-line, now might be the right time for you to get plugged into your next opportunity!

What will you do in this role? 

  • Create the digital marketing strategy and plan that is designed to support customer retention, increase online revenue, and increase lead generation through our online properties
  • Deliver on key metrics, including online user growth, online revenue growth, and qualified lead generation
  • Manage the digital marketing, digital merchandising, and user experience functions
  • Develop, launch, and measure the performance of various digital marketing campaigns
  • Responsible for collaborating with other management teams in the development of go-to market plan, including the product offering, pricing, and promotional activities
  • Assume a leadership role in the designs of our upcoming upgrade to our website(s), new mobile apps, and additional digital customer experience properties
  • Create and implement standard digital operating procedures for management of key functions related to the website and other customer-facing online tools
  • Hire and train digital store associates
  • Manage the company’s online user experience that focuses on delivery of our successful customer experience digitally
  • Additional responsibilities as assigned

What you will bring to the role:

  • 2+ years of management experience
  • Bachelor’s degree in marketing, management or related discipline
  • 3-5 years of digital ecommerce experience with progression of responsibility. Including ownership of online stores
  • Experience in successfully driving increased demand online through the use of SEO and online advertising
  • Strong technical knowledge of SEO/PPC/Analytics and marketing automation
  • Strong collaboration and communication skills
  • Experience with Hubspot, Salesforce, Google Analytics and/or similar digital marketing and analytics platforms


Benefits for full time employees include medical, dental vision, disability, and life insurance after 30 days. 401K company match after 60 days. 


Allied Wire & Cable provides equal employment opportunities to all employees and applicants

for employment and prohibits discrimination and harassment of any type with regard to race,

color, religion, gender, sexual orientation, national origin, age, disability, gender identity and

expression, marital or military status, or any other characteristic protected by federal, state or

local laws. We also provide reasonable accommodations to qualified individuals with disabilities

in accordance with the Americans with Disabilities Act and applicable state and local law. This

policy applies to all terms and conditions of employment, including recruiting, hiring, placement,

promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.