Digital Marketing Business Analyst

Marketing Collegeville, Pennsylvania


Allied Wire & Cable is seeking an experienced Digital Marketing Business Analyst to join our growing Marketing and ecommerce team in Collegeville, PA. If you are seeking an opportunity that will allow you to work with business partners, product management, UX design and web development to provide business analysis, reporting and analytics to help drive business decisions in all of our go-to market channels, then AWC may be the right fit for you!

What will you do in this role?

•Create and implement an analytics framework designed to support the entire customer online journey in •Google Analytics based on the need of different digital teams and overall business objectives
•Support the design of our customer/prospect online journeys and user experience, create analysis to measure performance at various funnel points, and work with the rest of the team to develop tactics to maximize conversion rate
•Support the Digital Merchandising team in the development and operation of our customer conversion strategy by providing analytics and insights on how to improve performance
•Support Digital Marketing team in the development and execution of demand generation activities by providing analytics and insights on how to improve performance
•Development of market and customer segmentation analysis, product/services pricing analysis (both online and offline), profitability analysis, cost-to-serve analysis and others
•Provide monthly performance reporting for all aspects of the digital marketing activities to management and provide analysis and insights for improvements based on the data
•Monitor and make recommendations regarding digital marketing campaigns, lead generation activities, and online user experience
•Responsible for monthly digital channel and marketing performance reporting
•Assist customers with journey analysis, U/X design, and ad-hoc analysis spanning the entire customer lifecycle
•Responsible for being the primary owner of Google Analytics account, setting up the account, configuring GA to track campaigns and events
•Additional responsibilities as assigned

What you will bring to this role:

•Bachelor’s degree in Mathematics, Engineering, Computer Science, Finance or related discipline
•2-4 years of experience and strong working knowledge of Google Analytics, Google Analytics Certification preferred
Experience in the use of analytic tools (Power BI, Tableau, Excel )
•Strong Microsoft Excel and PowerPoint skills
•Excellent critical thinking skills, must be able to draw insight form data and leverage business acumen to communicate and influence decision making
•The ability to write query data from ERP and other data sources

Benefits for full time employees include, medical, dental, vision, disability, and life insurance after 30 days. 401k with company match after 60 days. 19 PTO days and 7 company paid holidays. 

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

These duties and responsibilities are judged to be "essential functions" in terms of the Americans With Disabilities Act, or ADA. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skill, and/or ability required. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The above statements are intended to describe the general nature and level of work being performed by a person in this position. They are not to be construed as an exhaustive list of all duties that may be performed by such a person.