Marketing Manager

Marketing Alpharetta, Georgia Chicago, Illinois


Description

Are you a marketing professional with experience in social media, tradeshows and market management?  Join a company that is growing! Genuine Cable Group (www.genuinecable.com) We are looking for a Marketing Manager. Alpharetta/Chicago office; hybrid work from home.

Genuine Cable Group (GCG) is a leading North American distributor of wire, cable and connectivity solutions. GCG has ten premier brands; Seacoast, Cobra Wire & Cable, Electro Wire, Connect-Air, CPS Broadband, Empire, Fourstar, C&E Advanced Technologies, Advanced Controls & Distribution, and most recently Allied Wire & Cable.  At GCG We Make Connections Possible!

The Marketing Manager supports sales team efforts and generates new business for the 4 business segments of Genuine Cable Group: telecommunications, construction, the auto industry, and the U.S. military.

Essential Duties and Responsibilities

  • Participating in development of ongoing communication plans targeting customers and prospects for each target group.
  • Managing execution of marketing plans, working with internal and external resources on content development, and utilizing marketing best practices to generate leads and incremental revenue.
  • Working with business segment leaders and marketing leadership to schedule and manage tradeshow events.
  • Coordinating and contributing to planning of event messaging to maximize impact and return.
  • Initiating and coordinating pre-show communications to draw traffic during tradeshow, and post-show communications to maximize impact of event.
  • Working with show management on booth space and requirements, coordinating shipment of booth, product samples and other necessary materials to ensure on-time delivery.
  • Coordinating ordering of company apparel, ensuring brand consistency and availability.
  • Coordinating, scheduling, and executing social media postings, ensuring alignment with brand messaging.
  • Creating and publishing content that is valued by customers.

Education/Experience

  • Bachelor’s degree in Marketing, or equivalent experience
  • 3-5+ years of experience in marketing management, tradeshow coordination and social media management
  • Proficiency with Microsoft Office and one or more of the primary e-mail marketing programs
  • Experience with Hubspot a plus.

Genuine Cable Group is an equal opportunity employer.  We celebrate diversity and are committed to creating an inclusive environment for all employees.