Growth Marketing Manager
Description
At Geneo United, we are transforming the professional aesthetics market with non-invasive technologies that regenerate skin from within—delivering real results without downtime.
Rooted in the medical-grade innovation of Lumenis® and Pollogen®, Geneo was built for the modern aesthetics practice—merging science, artistry, and proven technology to elevate the treatment experience. Our flagship treatment, Glo2Facial™, is a breakthrough in facial aesthetics that integrates RF Pro for dermal-level collagen stimulation, Oxfoliation™ to trigger natural oxygenation and renewal, and advanced ultrasound infusion of clean, EU-certified ingredients—all paired with a hands-free massage experience that supports circulation and lymphatic drainage.
Geneo’s mission is to help aesthetic providers meet the growing demand for regenerative, skin-health-forward treatments that go beyond surface-level results. As the industry moves toward more natural, long-term outcomes, we’re leading the way with technologies that restore, rebuild, and reveal confident, healthy-looking skin—through every stage of life.
The Role Summary:
We’re looking for a Growth Marketing Manager who can own demand generation and performance marketing end-to-end, not just execute tasks, but think in systems, diagnose what’s broken, and scale what works.
This role sits at the intersection of paid media, lifecycle marketing, CRO, and revenue analytics. You’ll partner closely with Brand, Content, and Sales to turn strong positioning into measurable pipeline growth.
This is a hands-on, high-ownership role. You will be expected to test, learn, iterate, and create growth strategies across the funnel with segmentation.
Key Responsibilities
Demand Generation & Paid Media
- Own paid acquisition strategy across Google Ads, Meta, LinkedIn, and emerging channels driving MQL volume and quality
- Build, launch, and optimize campaigns tied to clear KPIs: MQLs, CPL, CAC, and pipeline contribution
- Partner with Brand and Content to translate positioning into high-converting ads, not generic performance copy
- Continuously test creative, messaging, audiences, and offers with clear hypotheses
Conversion Rate Optimization & Funnels
- Own landing page strategy across HubSpot and website experiences
- Build and optimize custom HubSpot landing pages for paid traffic, webinars, and campaigns
- Analyze drop-off points and conversion bottlenecks across the funnel
- A/B test across tactics and segmentations to uncover key strategy insights
- Make UX and copy recommendations grounded in data
Lifecycle, Email & Lead Nurture
- Build and optimize lead nurture flows for different audiences (leads, providers, device owners, consumers)
- Partner with Content to align emails, webinars, and promos with funnel stage and intent
- Improve conversion from MQL → Opportunity through smarter segmentation and timing
Analytics, Reporting & Forecasting
- Own growth dashboards and reporting across HubSpot, Google Analytics, and ad platforms
- Track and report on performance weekly and monthly, including insights and recommendations
- Tie marketing performance back to revenue impact, not vanity metrics
- Support forecasting and budget planning with data-backed recommendations
Cross-Functional Collaboration
- Work closely with Sales to align on lead quality, follow-up, and pipeline feedback
- Partner with Product and Education to support launches, promotions, and new initiatives
- Collaborate with Brand and Content, without needing heavy oversight or rewrites
Qualifications
Required
- 5–8+ years of experience in growth, performance, or demand generation marketing
- 2-4 years proven experience owning paid media budgets and reporting on financial impact on Google Ads and Meta Ads
- Deep familiarity with CRMs, workflows, automations and analytics tools
- Hands on experience with SEO & SEM and website traffic analytics
- Strong UX and conversion instincts, you know what “good” looks like and why
- Comfortable working in fast-moving environments with changing priorities
Preferred
- Experience in medical aesthetics, wellness, health tech, or devices
- Experience supporting both B2B and B2C growth motions
- Experience scaling campaigns tied to webinars, demos, or high-consideration purchases
- Understanding of AEO/GEO
- Certifications in Google Ads & Analytics, Meta Blueprint, and HubSpot Inbound or Loop Marketing
Success in This Role Looks Like
- Paid media performance stabilizes and improves, not reactive week-to-week
- MQL volume and quality increase with clearer attribution
- Landing pages convert measurably better than current baselines
- Clear and actionable growth forecasts and performance reporting
- Alignment with brand and content for full lifecycle marketing optimization
Compensation
- Base salary range: $85,000–$90,000, depending on experience
- Benefits and growth opportunities aligned with a senior contributor path
We include full health benefits, that’s medical, dental, vision, FSAs, and HSAs. We also provide Basic Life/AD&D and Long-Term Disability coverage at no cost to you! Top these benefits off with a 401(K) plan with an employer match & did we mention, facials!
The range listed is just one component of Geneo’s total rewards package for our employees.
Other rewards may include annual bonuses, paid time off, and region-specific benefits. An employee’s pay position within the listed salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs.
Here’s What We Value Most — The A-B-C of Geneo
Our Core Values shape how we work, lead, and win together. The right person for this role naturally embodies them every day:
A – Alignment: We win together. When our goals align, success follows. You collaborate, communicate, and stay laser-focused on shared outcomes.
B – Bend Time: Work smarter, not harder. You find creative ways to maximize efficiency, staying agile and proactive in a fast-moving environment.
C – Conflict with Kindness: No BS. No drama. Just respect. You address challenges directly while maintaining professionalism and empathy.
D – Data Drives Decisions: Let the numbers lead. You use insights and analytics to tell the story, guide your strategy, and drive measurable impact.
E – Execution is Expected: Say it. Do it. Deliver. You’re accountable, consistent, and proud of your follow-through.
F – Focus: You prioritize what matters most — because clarity fuels great results.
We’re Not for the Faint of Heart — High Performers Only
We’re fast, we’re bold, and we expect results. At Geneo, effort matters — but impact matters more. If you love challenges, thrive under pressure, and deliver with consistency, you’ll fit right in.
What We Expect:
- Immediate contribution — we move fast, and you’re ready to hit the ground running.
- High activity — showing up isn’t enough; we win through action.
- Measurable results — your success will be visible, celebrated, and rewarded.
What You Get:
- A limitless growth environment with no ceiling for high performers.
- A team of driven professionals who push, inspire, and celebrate one another.
- Recognition and reward for real achievement — not just effort.
This is the place for those who want to be pushed, measured, and celebrated — all at once. If that fires you up, you’re exactly who we’re looking for.
Job Specifications
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required by the employees of this job description. Duties, responsibilities, and activities may change at any time with or without notice.
Geneo and Glo2Fcial are committed to equal employment opportunity. We do not discriminate based on an individual’s race and associated traits, sex, gender, religion, color, national origin, ancestry, physical or mental disability, medical condition, marital status, registered domestic partner status, sexual orientation, gender identity and expression, age, genetic information, military and veteran status, or any other basis prohibited by law state or federal. This policy governs all aspects of employment at Geneo and Glo2Facial, including hiring, assignments, training, promotion, compensation, employee benefits, employee discipline and discharge, and all other terms and employment conditions.