Director of Finance & Operations

FinanceHybrid Remote, Salt Lake City, Utah


Description

At Geneo United, we are transforming the professional aesthetics market with non-invasive technologies that regenerate skin from within—delivering real results without downtime.
 
Rooted in the medical-grade innovation of Lumenis and Pollogen, Geneo was built for the modern aesthetics practice—merging science, artistry, and proven technology to elevate the treatment experience. Our flagship treatment, Glo2Facial, is a breakthrough in facial aesthetics that integrates RF Pro for dermal-level collagen stimulation, Oxfoliation to trigger natural oxygenation and renewal, and advanced ultrasound infusion of clean, EU-certified ingredients—all paired with a hands-free massage experience that supports circulation and lymphatic drainage.
 
Geneo’s mission is to help aesthetic providers meet the growing demand for regenerative, skin-health-forward treatments that go beyond surface-level results. As the industry moves toward more natural, long-term outcomes, we’re leading the way with technologies that restore, rebuild, and reveal confident, healthy-looking skin—through every stage of life.

 The Role Summary:

Oversee all the financial activities of the company to ensure it remains in strong financial standing. 
The main duties include building revenue reports, distributing calculated funds to various departments, and implementing company financial policies. The Director of Finance will make high-level decisions regarding the business' health, leaving details for the finance and accounting departments in corporate. Manage all operation and back-office activities including supply chain, warehouse, inventory etc. Take the lead on sales ops including hubspot and Salesforce, data management and analysis.
 

Essential Responsibilities:

  • Develop and implement financial strategies to support the company's growth in the medical devices sector.
  • Oversee budgeting, forecasting, and financial planning processes to ensure alignment with the company's goals.
  • Manage the company cashflow and forecast: Ensure that the company has sufficient cash flow to meet its obligations and support its growth. This includes monitoring cash inflows and outflows, forecasting future cash needs, and implementing strategies to optimize cash flow.
  • Monitor financial performance and provide insights to management for decision-making.
  • Ensure compliance with regulatory requirements and industry standards.
  • Manage relationships with Corporate, auditors, and other financial stakeholders.
  • Lead and mentor the finance team, fostering a culture of continuous improvement and accountability.
  • Evaluate and manage financial risks, including market trends and economic factors affecting the medical devices industry.
  • Support strategic initiatives such as product launches and market expansion.
  • Collaborate with other departments to ensure financial alignment with business objectives.
  • Lead and manage a finance team of five members, overseeing functions in Credit, Collections, Accounts Receivable (AR), and Accounts Payable (AP). Foster a culture of collaboration, continuous improvement, and accountability within the team.
  • Prepare and present financial reports to the executive team and board of directors.
  • Manage and oversee daily operations, ensuring efficiency and effectiveness in processes.
  • Problem-solving skills and ability to handle multiple tasks simultaneously.
  • Lead back office and ops.
  • Lead CRM, data analysis and data management.
  • Be the business partner for the President and Lumenis Corporate.

Qualifications:

  • Bachelor's degree in finance, Accounting, or related field (master's preferred).
  • Minimum of 7 years of experience in financial admin and Operation management.
  • Proven experience in administrative and operational roles.
  • Proven management experience.
  • Strong leadership skills and ability to manage the financial health of the company.
  • Excellent analytical and decision-making skills.
  • Knowledge of federal, state, and local legal requirements.
 
We include full health benefits, that’s medical, dental, vision, FSAs, and HSAs. We also provide Basic Life/AD&D and Long-Term Disability coverage at no cost to you! Top these benefits off with a 401(K) plan with an employer match & did we mention, facials!
 
Compensation: Competitive base salary between $170,000 and $200,000, depending on your experience and market. The range listed is just one component of Geneo’s total rewards package for our employees. Other rewards may include annual bonuses, paid time off, and region-specific benefits. An employee’s pay position within the listed salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs.

Our Core Values: The A-B-C of Geneo 

A – Alignment: We win together. You collaborate, communicate, and stay laser-focused on shared outcomes.
 
B – Bend Time: Work smarter, not harder. You find creative ways to maximize efficiency and stay agile.
 
C – Conflict with Kindness: No BS. No drama. You address challenges directly while maintaining professionalism and empathy.
 
D – Data Drives Decisions: Let the numbers lead. You use insights and analytics to guide your strategy.
 
E – Execution is Expected: Say it. Do it. Deliver. You’re accountable and consistent.
 
F – Focus: You prioritize what matters most—because clarity fuels great results.

We’re Not for the Faint of Heart — High Performers Only

We’re fast, we’re bold, and we expect results. At Geneo, effort matters — but impact matters more. If you love challenges, thrive under pressure, and deliver with consistency, you’ll fit right in.

What We Expect:

  • Immediate contribution — we move fast, and you’re ready to hit the ground running.
  • High activity — showing up isn’t enough; we win through action.
  • Measurable results — your success will be visible, celebrated, and rewarded.

What You Get:

  • A limitless growth environment with no ceiling for high performers.
  • A team of driven professionals who push, inspire, and celebrate one another.
  • Recognition and reward for real achievement — not just effort.
 
This is the place for those who want to be pushed, measured, and celebrated — all at once. If that fires you up, you’re exactly who we’re looking for.

Job Specifications

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required by the employees of this job description. Duties, responsibilities, and activities may change at any time with or without notice.
 
Geneo and Glo2Facial are committed to equal employment opportunity. We do not discriminate based on an individual’s race and associated traits, sex, gender, religion, color, national origin, ancestry, physical or mental disability, medical condition, marital status, registered domestic partner status, sexual orientation, gender identity and expression, age, genetic information, military and veteran status, or any other basis prohibited by law state or federal. This policy governs all aspects of employment at Geneo and Glo2Facial, including hiring, assignments, training, promotion, compensation, employee benefits, employee discipline and discharge, and all other terms and employment conditions.