Senior Manager, Integrated Marketing
Description
At Geneo United, we are transforming the professional aesthetics market with non-invasive technologies that regenerate skin from within—delivering real results without downtime.
Rooted in the medical-grade innovation of Lumenis® and Pollogen®, Geneo was built for the modern aesthetics practice—merging science, artistry, and proven technology to elevate the treatment experience. Our flagship treatment, Glo2Facial™, is a breakthrough in facial aesthetics that integrates RF Pro for dermal-level collagen stimulation, Oxfoliation™ to trigger natural oxygenation and renewal, and advanced ultrasound infusion of clean, EU-certified ingredients—all paired with a hands-free massage experience that supports circulation and lymphatic drainage.
Geneo’s mission is to help aesthetic providers meet the growing demand for regenerative, skin-health-forward treatments that go beyond surface-level results. As the industry moves toward more natural, long-term outcomes, we’re leading the way with technologies that restore, rebuild, and reveal confident, healthy-looking skin—through every stage of life.
The Role Summary:
The Senior Manager, Integrated Marketing leads the strategy and execution of Geneo LLC’s full funnel marketing engine. This role oversees brand storytelling, organic and paid growth, earned media, and revenue-driving digital programs that support both B2B and B2C audiences. The scope spans content, social, PR, influencer, paid media, ecommerce, and performance analytics, ensuring all initiatives move in sync with business priorities and commercial targets.
The Senior Manager owns Geneo’s integrated marketing roadmap, creates cross channel cohesion, and directs a hybrid team of in house talent and external specialists. Success looks like consistent brand visibility, strong MQL volume and quality, profitable ecommerce performance, and measurable impact across the inbound ecosystem.
Essential Responsibilities:
Integrated Strategy
- Build and lead the annual integrated marketing plan across brand, growth, content, social, PR, influencer, and paid media.
- Translate company objectives into channel strategies that increase brand awareness, improve lead quality, and support revenue KPIs.
- Partner closely with Sales, Education, and Leadership to align messaging, launches, promotions, and campaigns.
Brand Messaging and Content
- Own development and governance of Geneo’s brand narrative, positioning, voice, and messaging architecture.
- Direct quarterly content pillars that serve both providers and consumers and align with company goals.
- Guide content direction across web, email, sales collateral, campaigns, and national events.
- Ensure all assets reinforce the brand promise, clinical authority, and category leadership in regenerative aesthetics.
- Lead social channel strategy, editorial calendar, and content standards for Instagram, TikTok, Facebook, LinkedIn, Reddit, and YouTube.
- Oversee daily execution and optimization to increase reach, engagement, and brand affinity.
- Advise on Provider Content, ensuring content is timely and drives B2B2C goals for brand share of voice.
Earned Media and Influencer
- Manage PR partner and press strategy, ensuring Geneo secures relevant industry, consumer, and business coverage, increasing brand share of voice.
- Lead influencer partnerships, seeding strategies and integration into broader campaigns.
- Track earned impact and continually refine tactics to drive awareness and credibility.
Growth Marketing and Paid Acquisition
- Oversee paid search, paid social, programmatic, and performance campaigns.
- Manage budgets to optimize ROAS and CPL, and maintain clear attribution of MQL and ecommerce impact.
- Build testing frameworks to improve targeting, creative iterations, and landing experiences.
Lead Generation and Funnel Performance
- Oversee MQL volume, quality, pacing, and handoff to Inside Sales.
- Partner with Sales to refine routing, scoring, and lifecycle journeys.
- Build dashboards and reporting for Leadership to assess performance across the funnel.
Ecommerce and Digital Revenue
- Lead strategy for ecommerce growth, including promotions, bundling, and onsite messaging.
- Partner with Product and Operations to ensure smooth customer experience and inventory planning.
- Own monthly revenue targets and performance insights.
Team Leadership
- Manage a team of two full time employees (coordinator and specialist level roles) and two freelancers supporting PR and marketing operations.
- Provide coaching, prioritization, career development, and clear workflows.
- Build processes that increase speed, quality, and collaboration across the marketing leadership team.
- Ensure cross functional alignment and consistent execution across digital, sales, and field marketing.
- Advise on and craft cross-functional strategies with Partnerships, KOLs, and Events, ensuring brand presences and digital elements elevate experiences.
Qualifications:
- 5–7 years of experience in content marketing, brand strategy, or digital storytelling.
- Demonstrated ability to lead content initiatives across digital channels with measurable business impact.
- Excellent written and verbal communication skills; adept at crafting messaging for a variety of audiences and channels.
- Strong understanding of digital marketing performance metrics and attribution.
- Experience with editorial calendars, campaign planning, and performance reporting.
- Ability to work collaboratively in a fast-paced, cross-functional environment.
- Familiarity with tools such as CMS platforms, HubSpot, project management tools, AI writing assistants, and analytics dashboards.
- Experience in the skincare, beauty, or wellness industry strongly preferred.
We include full health benefits, that’s medical, dental, vision, FSAs, and HSAs. We also provide Basic Life/AD&D and Long-Term Disability coverage at no cost to you! Top these benefits off with a 401(K) plan with an employer match & did we mention, facials!
Competencies:
Here’s What We Value Most — The A-B-C of Geneo
Our Core Values shape how we work, lead, and win together. The right person for this role naturally embodies them every day:
A – Alignment:
We win together. When our goals align, success follows. You collaborate, communicate, and stay laser-focused on shared outcomes.
B – Bend Time:
Work smarter, not harder. You find creative ways to maximize efficiency, staying agile and proactive in a fast- moving environment.
C – Conflict with Kindness:
No BS. No drama. Just respect. You address challenges directly while maintaining professionalism and empathy.
D – Data Drives Decisions:
Let the numbers lead. You use insights and analytics to tell the story, guide your strategy, and drive measurable impact.
E – Execution is Expected:
Say it. Do it. Deliver. You’re accountable, consistent, and proud of your follow-through.
F – Focus:
You prioritize what matters most — because clarity fuels great results.
We’re Not for the Faint of Heart — High Performers Only
We’re fast, we’re bold, and we expect results. At Geneo, effort matters — but impact matters more. If you love challenges, thrive under pressure, and deliver with consistency, you’ll fit right in.
Job Specifications
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required by the employees of this job description. Duties, responsibilities, and activities may change at any time with or without notice.
Geneo and Glo2Fcial are committed to equal employment opportunity. We do not discriminate based on an individual’s race and associated traits, sex, gender, religion, color, national origin, ancestry, physical or mental disability, medical condition, marital status, registered domestic partner status, sexual orientation, gender identity and expression, age, genetic information, military and veteran status, or any other basis prohibited by law state or federal. This policy governs all aspects of employment at Geneo and Glo2Facial, including hiring, assignments, training, promotion, compensation, employee benefits, employee discipline and discharge, and all other terms and employment conditions.