We make it simpler, clearer and faster for people to interact with government by challenging and improving the way it uses language.
Content designers at GDS are experienced in writing high-quality content focussed on the user. This means making complex language and processes simpler for people to understand.
We collaborate with specialists in other disciplines, including developers, designers, user researchers and policy specialists to make sure our digital products and services are transparent and easy to use.
We're advocates for user-centred design and explain our decisions clearly.
Content design roles at GDS come in 3 specialisms:
- content designers design information to meet user needs
- content strategists design taxonomies to help users find what they need
- technical writers make complicated technical concepts easier to understand
Content designers, content strategists and technical writers are all part of the content community at GDS. Content designers and technical writers often work on the same project, helping different kinds of users achieve their goals. Content strategists work on the information architecture and are a new role at GDS.
Meet Cat Gordy
Head of Content for GOV.UK