Sr. Social Media Manager, Brand & Comms

Marketing San Mateo, California


Description

Sr. Social Media Manager, Brand & Comms


Freedom Financial Network

Who is Freedom Financial Network?  A company with a story to tell.  A company whose mission is to empower everyday Americans to move forward towards a better financial future.  An established, profitable business with employees who love working here enough to vote it “Best Places to Work”.  Whose customers say things like “they saved my marriage”, “they helped me develop a healthier relationship with money,” and “I can sleep at night now that I have Freedom in my corner.”

 

We are looking for an innovative, strategic, and driven Sr. Social Media Manager, Brand & Comms who will manage our brand and company social media strategy and own our social media channels to maintain and build our position as a leading financial services company for everyday consumers who need a little help managing their finances. You will improve consumer engagement and consideration through targeted content production and distribution around social proof, educational content, and advocacy programs. You will mobilize our customers and follower communities to authentically tell their stories. You will drive our brand thought leadership to industry audiences via social media and branded content, promoting media coverage and thought leadership content in owned channels. And you will find creative ways to insert our brand into the daily conversation about the financial challenges everyday Americans face. 

To be successful in this role, you must have a passion for social media and a relentless thirst for telling a compelling brand story that drives engagement with consumers as well as industry audiences. You must be someone who understands the value of a brand and who is passionate about executing brand-building programs in social media. You are an expert in existing social media channels, plus you are constantly learning about emerging platforms and how to leverage them. You are strategic, creative, data-driven, and you love to experiment and iterate to find what works. You have a track record of delivering outstanding results in a way that garners respect from your team members. 

 

The Role:

  • Manage our brand social media strategy and own our company profiles on social media channels including Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube, Reddit, etc. 
  • Build and nurture an engaged community of passionate customer brand ambassadors and amplify their voices on owned and earned channels. Collect, curate and amplify relatable, authentic customer stories and integrate UGC across organic and paid media.
  • Expand our social audience by developing compelling content to increase followers and engagement. Mobilize employees, current customers, followers, and brand ambassadors to promote and amplify content.
  • Develop relevant, newsworthy content to insert our brand into conversations around consumer finances and debt. Promote content via organic social media and owned channels.
  • Develop educational content that addresses consumer questions and handles objections with transparent, authentic, and credible “how-it-works” content. Leverage customers and virtual event/town hall strategies to drive consideration.
  • Promote media coverage, executive leaders, case studies, testimonials, awards and accolades, and corporate content in organic/owned channels.
  • Support internal comms and employer branding initiatives with employee-facing content to promote employee engagement, retention and recruitment.


Minimum Qualifications:

  • Bachelor’s degree in a relevant discipline such as journalism, media, writing, or production.
  • 5+ years relevant experience in paid/earned social media marketing and creative development.
  • Demonstrated success leveraging social media to tell breakthrough brand-level stories. Well-versed in social media platforms strategy, best practices, functionality, technology, and algorithms. 
  • Relevant social media experience in consumer financial services a plus  – in banking, lending, debt solutions, or fintech.
  • Excellent communication and presentation skills -- written and verbal.
  • You thrive on being an advocate for a great company. You are passionate about doing the right thing by our customers, our employees, and our community
  • You are a great team player, with a positive collaborative spirit and a roll-up-your-sleeves, can-do attitude.


About Us:

Freedom Financial Network is a leading digital personal finance company, built to help people. We do what traditional banks don’t: Put people first. We believe in treating people like humans, not account numbers. We help everyday people get on, and stay on, the path to a brighter financial future, with innovative technology and personalized support at every step. We help people control expenses, manage debt, save money, plan ahead, and make better financial decisions. By leveraging our proprietary data and analytics and artificial intelligence we offer solutions tailored for each step of a consumer's financial journey, including personal loans, home equity loans, help with debt, and even financial tools and education.

  

With 2,400 employees across California, Arizona and Texas, we have served more than 1 million customers, resolved more than $15 billion in consumer debt and originated $6.5 billion in loans over the course of our 20 years in business. 

  

Driven by our core values, we’re passionate about supporting our communities and proudly awarded over $500,000 in grants distributed by the Freedom Foundation Fund and the Freedom Family Fund in 2021.  We believe in a culture led by diversity, equity, and inclusion, and encourage our employees to bring their full selves to work every day. Our diversity-focused Employee Resource Groups (ERGs) are open to all, whether a member of the ERG community or an ally of the group and we are a member of the Fintech Racial Equity Coalition to address and improve inequality in the fintech industry.

 

And finally, we take great pride in our achievements. This year we topped the list of Best Place to Work by the Phoenix Business Journal, were a top 100 Corporate Philanthropist by the San Francisco Business Times, a 2021 Most Admired Company and a Tech Company with the Best Company Culture by BestCompaniesAz, a 2021 Top Work Places winner by AZcentral and a BuiltIn Best Places to Work winner, to name a few.