FloSports Careers

Description

FloSports is a world-class sports media company strategically positioned to be the essential destination for passionate sports fans, delighting them with live event coverage, breaking news, highlights, stats, rankings, and team and player profiles. We are growing Our Sports every day by continuing to invest in our ever-expanding ecosystem, which consists of over a dozen sport verticals and hundreds of streaming partners. FloSports is creating the home for sports like hockey, track & field, racing, grappling, wrestling, cheer and more, and we are looking for innovative and passionate people like you to help us!

THE ROLE:

As a Social Media Content Specialist at FloSports, you will play a key role in developing and implementing social media strategies across various sport verticals. Your primary responsibility will be to create engaging platform-specific content, manage social media channels, and drive audience growth and interaction.

RESPONSIBILITIES:

• Develop and implement social media strategies to promote FloSports content and engage the community on platforms such as Twitter, Instagram, Facebook, and YouTube.
• Create compelling and platform-specific content that resonates with the target audience and maximizes engagement.
• Foster community engagement through proactive interactions, responding to comments, messages, and mentions in a timely and professional manner.
• Collaborate with internal teams to plan and execute social media campaigns for seasonal events, key moments, and promotional initiatives.
• Drive social referral traffic to FloSports' website and other platforms by strategically leveraging content and optimizing calls-to-action.
• Identify opportunities for monetization through organic social media channels, such as sponsored content, partnerships, and affiliate programs.
• Implement strategies to drive subscriptions and conversions on organic social media platforms, using compelling content and conversion-focused tactics.
• Monitor social media analytics and reporting tools to track key performance indicators, identify trends, and make data-driven decisions to optimize engagement and reach.
• Stay informed about industry trends, algorithm changes, and best practices in social media, and apply relevant strategies to enhance organic reach and visibility.
• Collaborate with the Marketing team to align social media efforts with overall marketing objectives and campaigns.
• Work closely with content creators and partners to ensure social media content aligns with brand guidelines and objectives.
• Foster relationships with platform representatives, influencers, and key stakeholders to explore partnership opportunities and enhance brand visibility.
• Stay informed about sports industry news, trending topics, and relevant events to inform content creation and community engagement.

KNOWLEDGE, SKILLS AND ABILITIES: 

• Bachelor's degree in communications, marketing, or a related field, or equivalent combination of education and experience.
• 1-3 years of experience in social media management, preferably in the sports or media industry.
• Proven track record of creating engaging social media content and growing audience engagement.
• Solid understanding of major social media platforms, their unique features, and best practices for content distribution.
• Familiarity with social media analytics and reporting tools to measure performance and optimize strategies.
• Strong written and verbal communication skills with a keen eye for detail and brand consistency.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Creative thinker with the ability to develop innovative social media campaigns and strategies.
• Self-motivated and proactive in staying up to date with industry trends and emerging social media platforms.
• Knowledge of sports and familiarity with various sport verticals is a plus.

Candidate must be in Austin and willing to be in-office 4 days a week. 

BONUS POINTS: 

• Candidates is prepared to share portfolio and samples outlining accomplishments

OUR COMMITMENT TO DIVERSITY:

At FloSports, we are bonded by our passion for sports and our purpose to unite communities around experiences that finally give underserved sports the love they deserve. We recognize the need to build a company that seeks out, embraces, and celebrates our individual differences, ideas, and talent. FloSports is committed to the pursuit of a fair, equal and inclusive workplace where everyone is given the opportunity to grow to their fullest potential. 

OUR BENEFITS:

• Recognized three years in a row as a Top Workplace by the Austin-American Statesman
• Flexibility at work - you can take control of your profession and personal schedule
• All-hands events hosted twice a year in beautiful Austin, Texas 
• Annual equity awards for all top performers
• Competitive and comprehensive medical, dental and vision plans
• Peace of mind through company-paid short-term disability, long-term disability and life insurance
• Generous 401(K) company match vested immediately
• Progressive parental leave policies
• Unlimited paid time off
• Hack-a-thons and a full calendar of team-building and social events
• Free laundry service for all positions that require travel
• Company donation to youth teams and leagues that our employees coach
• Stocked snack bar, catered lunch and breakfast tacos every week