Digital Marketing Specialist - FloBikes

MarketingHybrid Remote, Austin, Texas


Description

FloSports has led the way in establishing a world-class digital streaming experience for millions of fans, families and athletes of over 25 different underserved sports. Imagine creating a digital platform that unites the casual fan with the most dedicated spectator, both experiencing thrilling live events from around the world with interactive features, real time analytics, powerful broadcast technology and more. Combine that with our unique original sports content ranging from breaking news and expert commentary to feature films, documentaries and multi-episodic series. That’s what FloSports is all about. We have successfully revolutionized the global sports media industry- the result of creating a diverse team of technologists and die-hard wrestlers, creators and devoted cheerleading experts, designers and hockey enthusiasts, communicators and motorsport fanatics, producers and casual sports fans… united by a shared passion to delight the underrepresented communities we serve. We are creating a home for underserved sports and we’re looking for people like you to help us!


THE ROLE:

As a critical member of FloSports’ Digital Marketing team, the Digital Marketing Specialist will contribute directly to the success of the marketing department by assisting in leading subscriber acquisition, engagement, and retention efforts for our cycling vertical, FloBikes, across all digital marketing channels. The position requires subject matter expertise in cycling with experience in content marketing, social media, email marketing, paid media, SEO, and data analysis. The ideal candidate is a passionate cycling expert with marketing experience who can collaborate and communicate across multiple teams.


RESPONSIBILITIES:

  • Develop digital marketing campaigns around live events, original content, products, and brands to meet or exceed quarterly subscriber acquisition and retention goals
  • Assist in the creation of marketing strategy and campaign management for FloBikes
  • Work closely with the content department to build and manage a comprehensive content marketing strategy for FloBikes
  • Assist in development of comprehensive customer journey for FloBikes including audience segmentation, A/B testing, personalization, automation, email, push notifications, and in-app messaging
  • Manage social media marketing strategy for FloBikes; Includes regular posting on all social media accounts, staying current on the pulse of the sport community, and providing insights into industry best practices and growth opportunities
  • Analyze and report campaign results to management and key stakeholders 
  • Optimize media mix based on data insights and performance metrics
  • Coordinate the creation of promotional assets with the internal design team 
  • Periodic travel to events for on-site marketing activation and to assist in live event coverage
  • Collaborate on cross-functional digital marketing projects 

KNOWLEDGE, SKILLS AND ABILITIES: 

  • 3+ years proven experience executing holistic digital marketing campaigns across a variety platforms and channels
  • Expertise in a variety cycling categories, including road cycling, criterium, cyclo-cross, and gravel racing
  • Proven ability to plan and execute digital campaigns against acquisition, retention, and engagement goals
  • Track record of making data-informed decisions to improve marketing KPIs
  • Strong project management skills with the ability to prioritize multiple tasks, maintain a detail-oriented approach, and consistently meet deadlines in a cross-functional work environment
  • Ability to effectively communicate and collaborate within the marketing team and cross-departmentally
  • An innovative, strategic thinker who will make an immediate positive impact in the marketing department

BONUS POINTS: 

  • Bachelor’s degree in marketing or a related field
  • Previous work history in digital media
  • Experience with social media management software
  • Knowledge of photo and video editing tools

OUR COMMITMENT TO DIVERSITY:

At FloSports, we are bonded by our passion for sports and our purpose to unite communities around experiences that finally give underserved sports the love they deserve. We recognize the need to build a company that seeks out, embraces, and celebrates our individual differences, ideas, and talent. FloSports is committed to the pursuit of a fair, equal and inclusive workplace where everyone is given the opportunity to grow to their fullest potential. As such, we are intentional in our hiring practices in an effort to overcome systemic biases we may be blind to. FloSports has adopted the “blind recruiting” process, which aims to open our opportunities up to more candidates, help us be more objective in how we review applicants and mitigate bias in our decision making processes.


OUR BENEFITS:

  • Recognized two years in a row as a Top Workplace by the Austin-American Statesman
  • Flexibility at work - you can take control of your profession and personal schedule
  • All-hands events hosted twice a year in beautiful Austin, Texas 
  • Annual equity awards for all top performers
  • Competitive and comprehensive medical, dental and vision plans
  • Peace of mind through company-paid short-term disability, long-term disability and life insurance
  • Generous 401(K) company match vested immediately
  • Progressive parental leave policies
  • Unlimited paid time off
  • Hack-a-thons and a full calendar of team-building and social events
  • Free laundry service for all positions that require travel
  • Company donation to youth teams and leagues that our employees coach
  • Stocked snack bar, catered lunch and breakfast tacos every week