Director of Social Media

Content Austin, Texas


Position at FloSports

FloSports is a world-class sports media company strategically positioned to be the essential destination for passionate sports fans, delighting them with live event coverage, breaking news, highlights, stats, rankings, and team and player profiles. We are growing Our Sports every day by continuing to invest in our ever-expanding ecosystem, which consists of over a dozen sport verticals and hundreds of streaming partners. FloSports is creating the home for sports like hockey, track & field, racing, grappling, wrestling, cheer and more, and we are looking for innovative and passionate people like you to help us!


FloSports’ Director of Social Media (Content) will play an instrumental role in the establishment of a cohesive social media strategy and execution roadmap across FloSport verticals. 


  • Integrating best practices (media types, timing, cadence, et al) for promotion of FloSports content and community engagement across Twitter, Instagram, Facebook and YouTube
  • Effectively and efficiently managing a mix of full-time employees and contractors that supports our primary sport verticals, pushes on new content distribution initiatives and drives significant traffic to FloSports verticals
  • Working through each vertical to implement a winning strategy and execution plan based on available resources
  • Owning the vision and process for creating platform-specific content that maximizes engagement and monetization
  • Leveraging content calendar structure to plan and communicate – inside and outside of the editorial group – how we approach seasons and tentpole events
  • Working across FloSports teams to leverage resources/opportunities in films, design, operations, partnerships, marketing, et al., while also communicating needs and pain points
  • Building a robust and automated social media reporting framework to establish benchmarks and report success; continuous cycle of learning and improvements
  • Collaborating with our Integrated Partnerships team on new business pitches and RFPs and execution of deliverables
  • Working jointly with Marketing to maintain relationships with platform representatives, shape community moderation standards and guide the tool selection process


  • Bachelor's or master’s degree in communications, journalism, or related field preferred or equivalent combination of education and experience
  • Minimum 7 years of experience in the social media space, with at least 4 years as a manager/leader
  • Demonstrated track record of implementing a successful social media strategy across a content team or teams
  • Demonstrated understanding of social media platforms, their unique audiences and how to use them to maximize engagement efforts
  • In depth knowledge of social media tools, with opinions on which ones FloSports might choose to implement
  • Experience with people management as the role will manage a cross-functional team
  • Exceptional time management skills
  • Demonstrated change leader who collaborates and communicates effectively
  • Sharing learnings and elements from content-specific campaigns that could aid marketing goals
  • Cooperatively assessing opportunities in TikTok and future emerging platforms
  • In tandem with marketing peers, providing counsel to stakeholders to adopt best-in-class social media practices, to adhere to brand guidelines and to help achieve business objectives
  • Intake and implementation of learnings/data shared by marketing team
  • Co-owning goals with marketing department – from creation to execution – around monetization, engagement and account growth


  • Candidates is prepared to share portfolio and samples outlining accomplishments


At FloSports, we are bonded by our passion for sports and our purpose to unite communities around experiences that finally give underserved sports the love they deserve. We recognize the need to build a company that seeks out, embraces, and celebrates our individual differences, ideas, and talent. FloSports is committed to the pursuit of a fair, equal and inclusive workplace where everyone is given the opportunity to grow to their fullest potential. 


  • Recognized three years in a row as a Top Workplace by the Austin-American Statesman
  • Flexibility at work - you can take control of your profession and personal schedule
  • All-hands events hosted twice a year in beautiful Austin, Texas 
  • Annual equity awards for all top performers
  • Competitive and comprehensive medical, dental and vision plans
  • Peace of mind through company-paid short-term disability, long-term disability and life insurance
  • Generous 401(K) company match vested immediately
  • Progressive parental leave policies
  • Unlimited paid time off
  • Hack-a-thons and a full calendar of team-building and social events
  • Free laundry service for all positions that require travel
  • Company donation to youth teams and leagues that our employees coach
  • Stocked snack bar, catered lunch and breakfast tacos every week