Senior Digital Marketing Specialist

Marketing Austin, Texas


FloSports has led the way in establishing a world-class digital streaming experience for millions of fans, families and athletes of over 25 different underserved sports. Imagine creating a digital platform that unites the casual fan with the most dedicated spectator, both experiencing thrilling live events from around the world with interactive features, real time analytics, powerful broadcast technology and more. Combine that with our unique original sports content ranging from breaking news and expert commentary to feature films, documentaries and multi-episodic series. That’s what FloSports is all about. We have successfully revolutionized the global sports media industry- the result of creating a diverse team of technologists and die-hard wrestlers, creators and devoted cheerleading experts, designers and hockey enthusiasts, communicators and motorsport fanatics, producers and casual sports fans… united by a shared passion to delight the underrepresented communities we serve. We are creating a home for underserved sports and we’re looking for people like you to help us!


As a critical member of FloSports’ Digital Marketing team, the Senior Digital Marketing Specialist will contribute directly to the success of the marketing department by assisting in leading subscriber acquisition, engagement, and retention efforts across multiple sports and across all digital marketing channels. 

The position requires a general knowledge of sports as well as experience in email, social media, and content marketing, SEO, budget management, and data analysis. The ideal candidate is a strategic leader with the ability to collaborate and communicate cross-departmentally. 


  • Analyze and report campaign results to management and key stakeholders 
  • Optimize media mix based on data insights and performance metrics
  • Coordinate the creation of promotional assets with the internal design team 
  • Periodic travel to events for on-site marketing activation and to assist in live event coverage
  • Collaborate on cross-functional digital marketing projects 
  • Develop digital marketing campaigns around live events, original content, products, and brands to meet or exceed quarterly subscriber acquisition and retention goals
  • Own marketing strategy and campaign management for multiple sport verticals; assist with additional sport verticals during peak seasons as needed
  • Work closely with the content department to build and manage a comprehensive content marketing strategy for each assigned sport vertical
  • Assist in development of comprehensive customer journey for assigned sport verticals, including audience segmentation, A/B testing, personalization, automation, email, push notifications, and in-app messaging
  • Manage social media marketing strategy for assigned sport verticals; Includes regular posting on all social media accounts, staying current on the pulse of each sport community, and providing insights into industry best practices and growth opportunities


  • 5+ years proven experience executing holistic digital marketing campaigns across a variety platforms and channels
  • Expertise in a variety of motorsport disciplines, including drag racing and/or pavement 
  • Proven ability to plan and execute digital campaigns against acquisition, retention, and engagement goals
  • Track record of making data-informed decisions to improve marketing KPIs
  • Strong project management skills with the ability to prioritize multiple tasks, maintain a detail-oriented approach, and consistently meet deadlines in a cross-functional work environment
  • Ability to effectively communicate and collaborate within the marketing team and cross-departmentally
  • An innovative, strategic thinker who will make an immediate positive impact in the marketing department


  • Bachelor’s degree in marketing or a related field
  • Previous work history in digital media
  • Experience with social media management software
  • Knowledge of photo and video editing tools


At FloSports, we are bonded by our passion for sports and our purpose to unite communities around experiences that finally give underserved sports the love they deserve. We recognize the need to build a company that seeks out, embraces, and celebrates our individual differences, ideas, and talent. FloSports is committed to the pursuit of a fair, equal and inclusive workplace where everyone is given the opportunity to grow to their fullest potential. As such, we are intentional in our hiring practices in an effort to overcome systemic biases we may be blind to. FloSports has adopted the “blind recruiting” process, which aims to open our opportunities up to more candidates, help us be more objective in how we review applicants and mitigate bias in our decision making processes.


  • Recognized two years in a row as a Top Workplace by the Austin-American Statesman
  • Flexibility at work - you can take control of your profession and personal schedule
  • All-hands events hosted twice a year in beautiful Austin, Texas 
  • Annual equity awards for all top performers
  • Competitive and comprehensive medical, dental and vision plans
  • Peace of mind through company-paid short-term disability, long-term disability and life insurance
  • Generous 401(K) company match vested immediately
  • Progressive parental leave policies
  • Unlimited paid time off
  • Hack-a-thons and a full calendar of team-building and social events
  • Free laundry service for all positions that require travel
  • Company donation to youth teams and leagues that our employees coach
  • Stocked snack bar, catered lunch and breakfast tacos every week