Director of Marketing
Description
This position is in the office 5 days a week. This position will sit in one of our FirstBank office locations.
Summary:
The Director of Marketing will manage the bank’s enterprise-wide marketing strategy, overseeing all aspects of brand development and marketing initiatives to support business growth, customer satisfaction, and community impact including events and corporate partnerships. The Director of Marketing will partner across departments to ensure a cohesive and compliant approach to branding, digital marketing, customer acquisition, corporate and product marketing.
Essential Duties and Responsibilities:
- Develop and execute an enterprise-wide marketing strategy that aligns with the bank’s growth objectives and brand vision.
- Collaborate with executive leadership to create and promote a compelling brand identity, positioning the bank as a trusted institution in the community and beyond.
- Oversee digital marketing efforts, including SEO, content marketing, and social media, ensuring a consistent and effective online presence.
- Identify, cultivate, and manage strategic corporate partnerships that align with the bank’s growth objectives and provide value to customers.
- Develop joint marketing initiatives with corporate partners, ensuring mutual brand alignment and compliance with regulatory requirements.
- Oversee the negotiation, implementation, and evaluation of partnership agreements.
- Ensure all marketing activities comply with banking regulations and industry standards.
- Work closely with product, sales, and operations teams to support product launches, promotions, and customer acquisition initiative.
- Cultivate an environment that supports diversity, teamwork, and performance. Provide leadership though communication, performance management, development and recognition of staff.
- Manage the marketing team by hiring, coaching, training and providing direction to team members through feedback to support personal development and ongoing improvement.
Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education and/or Experience
- Bachelor’s degree in Marketing, Business, Communications, or related field; MBA or equivalent advanced degree preferred but not required in lieu of experience
- 10+ years of experience in marketing leadership roles, preferably in the banking or financial services sector
- Experience in leading multi-million-dollar budgets and multi-media campaign development and execution from initial research phase and plan developing through roll-out
- Proven track record in developing and executing enterprise-wide marketing strategies, including digital, content, and brand marketing
- Proficiency in marketing brand management
Skills and Abilities
- Proficiency in marketing analytics, customer insights, and brand management.
- Strong knowledge of regulatory and compliance considerations in public banking.
- Excellent leadership, communication, and project management skills with a collaborative approach.
- Respectful demeanor toward other associates and managers that promotes a positive and professional work environment.
- Ability to demonstrate the highest level of ethical behavior and confidentiality and maintain confidentiality with sensitive information.
- Understand and comply with bank policy, laws, regulations as applicable to your job duties. This includes but is not limited to; complete compliance training and adhere to internal procedures and controls; report any known violations of compliance policy, laws, or regulations and report any suspicious customer and/or account activity.
FirstBank does not accept unsolicited resumes from agencies and staffing firms. Recruitment agencies and consultants may not submit resumes directly to managers. FirstBank will not pay fees to any third-party agency or company that does not have a signed agreement as an approved vendor. FirstBank in an Equal Opportunity Employer, including disability.