Manager, Engagement Strategy
Description
Duties and Responsibilities:
- Work alongside account, strategy, and creative teams to ensure that digital and engagement strategies are properly integrated within the larger marketing programs
- Lead engagement workshops for tactical planning and pitches
- Assist a VP/SVP to architect a thoughtful customer experience (CX) that delivers a positive relationship with the brand
- Partner with brand leads to identify strategic imperatives and their associated key performance indicators that all communications will be tied to
- Understand individual customers’ needs and those of healthcare portfolio holders
- Understand behaviors and the mechanisms by which a brand can be relevant to their users to drive acquisition, servicing, and loyalty
- Bring together creativity and data to create compelling personal experiences that grow our clients’ business
- Direct the digital strategy team on individual moments that are important along the customers’ brand journey
- Analyze available data and apply thoughtfully across the brand to drive or support agency points of view
- Assess campaign and program performance, optimizing and applying learnings to future initiatives
- Conduct asset audits, landscape audits, competitive audits, search audits, and various other engagement-related tasks
- Execute programs across digital, social, mobile, and traditional media
- Provide clients with innovative strategies that span digital, social, mobile, and traditional media
- Partner with integrated teams to drive:
- Condition experience (customers’ current disease journey)
- Customer belief and behavior (by segmentation)
- Communications, technology, and influencer audit
- Customer/segment activation plan/profile
- Customer-brand journey (with catalyst/barriers included)
- Tactical planning and program development (high-level)
- Support channel-level initiatives: CRM, NPP, social, search, endemic promotion, websites, event-experiences, etc
- 5 to 7 years of digital marketing or project experience (within a pharmaceutical agency strongly desired)
- Proficient in Microsoft Office
- Familiarity and comfort interacting with Google Analytics
- Strong background in data management
- Demonstrate expertise in SEMRush
- Understanding of user experience principles
- Practical experience and strong knowledge of integrated marketing disciplines:
- SEO/SEM best practices
- CRM experience
- Direct marketing
- Knowledge of UI design principles
- Content strategy
Don’t meet every single requirement? That’s okay! Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Fingerpaint, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t align perfectly, we encourage you to apply anyway. You may be just the right candidate for this or other roles! Our team of qualified recruiters can match you with the right opportunity. Fingerpaint Group provides equal employment [and affirmative action] opportunities to all applicants and employees. We are proud to recruit qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status, or citizenship status.