Director of Marketing Automation

Marketing Automation Cedar Knolls, New Jersey

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Description

Position at Fingerpaint Marketing

Reset your expectations of a health and wellness agency. From our inception, Fingerpaint has been driven by an unstoppable collective spirit of possibility. It’s that curiosity that’s at the heart of everything we do. From our legendary people-first culture to the hundreds of Fingerpainters who define us, we’ve reimagined what it means to be a healthcare and wellness advertising agency. Here, creativity happens naturally—we attract top talent and give them a space to grow and collaborate. 
We are looking for an experienced marketing automation leader to develop, manage, and optimize robust data-driven programs for our digital team. Reporting to the head of Omnichannel Solutions, you’ll lead the Marketing Automation team working closely with strategy and engineering teams to implement and manage complex email marketing programs. Responsibilities include setting and enforcing standards, informing program strategy and managing program delivery.
 
If you’re a creative thinker, driven by data, and a resourceful problem-solver, we want to hear from you.
 
Core Responsibilities:
  • Leading and mentoring a team of Marketing Automation Specialists
  • Developing and managing email marketing programs
  • Implementation of data-driven, multi-stage nurture campaigns
  • Management of data including list hygiene, system integration checks, etc.
  • Analysis and reporting of programs to generate insights 
  • Quality control and end-to-end testing initiatives  
  • Participate and occasionally lead client meetings
  • Manage, mentor, and develop the marketing automation team
 
What it Takes:
  • 8+ years of professional experience with Salesforce Marketing Cloud or Marketo
  • Mastery of email marketing best practices
  • Strong understanding of the digital marketing landscape
  • Understanding of HTML and CSS optimized for email deployment 
  • Exceptional analytical and critical thinking skills
  • High proficiency in MS Excel 
  • A team player with strong time-management skills, the ability to motivate others to deliver excellence, and poise and focus under pressure
  • Strong organization and written/oral communication skills
  • Ability to thrive in a fast-paced, rapidly changing environment
 
Bonus Points:
  • Certification or experience in both Marketo and SFMC
  • Experience with SMS programs
  • SQL query experience 

Don’t meet every single requirement? That’s okay! Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Fingerpaint, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t align perfectly, we encourage you to apply anyway. You may be just the right candidate for this or other roles! Our team of qualified recruiters can match you with the right opportunity. Fingerpaint Group provides equal employment [and affirmative action] opportunities to all applicants and employees. We are proud to recruit qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status, or citizenship status.

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