VP, Brand Strategy
Description
Intro:
Reset your expectations of a health and wellness agency. Independent by design and built on a foundation of empathy, Fingerpaint celebrates what you bring as both a professional and an individual. With talent across the United States and Europe launching more than 200 brands, we are committed to creating and executing meaningful experiences. Here, creativity happens naturally—we attract top talent and give them a space to grow and collaborate.
Objectives of This Role:
We’re looking for a big-idea, original-thinker brand strategist who can encourage clients (and internal account and creative teams) to improve strategic outputs, question assumptions, and reshape assignments into category-challenging propositions to create unique brand experiences. We’re seeking someone who can act as a catalyst to move brands forward and devise innovative ways to engage customers.
In this position you will lead and contribute to new business and ongoing strategic client engagements, developing a deep understanding of the client’s business environment, competitive landscape, brand goals, vision, and strategy. You will regularly lead the charge to identify compelling insights, customer needs, and market opportunities that create a competitive advantage and help drive business for our clients.
Duties and Responsibilities:
- Leverage a deep understanding of brand marketing to collaborate on the successful building of effective, innovative brand strategies across multiple channels
- Initiate brand strategy discussions and subsequent market research initiatives to identify market needs and create and exploit brand opportunities
- Have a strong passion for people and the desire to uncover key customer/market insights as the basis for strategies and communication, which change perceptions and influence behavior to create a competitive advantage
- Have the ability (and desire) to think big across a wide range of strategic opportunities, from launch planning to the evolution of long-standing platforms
- Collaborate with multidisciplinary team members in the development and presentation of integrated, innovative, strategic marketing solutions
- Define key performance indicators to support brand strategy and objectives, conduct analysis to determine program ROI, help create and inform metric reports and dashboards, and make recommendations based on learnings
- Create dynamic and compelling presentations that deliver new thinking, bring audiences along for your ride, and create “yes, and” moments
- Ability to produce clear and concise written documents (proposals, strategic rationales, point-of-view statements, case studies, discussion guides, etc)
- Follow trends and innovations to impact integrated communication strategies (eg, media, digital, research, etc)
- Provide thought leadership/oversight in matters of research design, stimuli development, research reporting, customer/competitor/market audits, and traditional strategic deliverables (eg, brand positioning, annual brand planning)
- Responsible for leading and developing a team of strategists
- Work with account lead to expand agency role, presence, and contribution
- Identify opportunities to expand the strategic remit and develop/sell in additional strategy deliverables and workshops
- Lead development of the pitch story flow and strategy deliverables and ensure integration with creative deliverables
- Lead team ideation sessions and lead the development and moderation; oversee the reporting of strategy workshops
- Partner with other strategy disciplines throughout client engagements
- Partner with third-party resources/partners and other client agency teams
- Proactively engage in internal strategic dialogue to share information and inform agency response
- Support department lead in setting the tone and direction of the strategic offering
Know-how:
- Entrepreneurial “can do” attitude and a relentless passion for collaboration and innovation
- Demonstrated expertise for uncovering insights and leveraging them to achieve marketing objectives
- The ability to translate clients’ goals and objectives into actionable and measurable marketing recommendations
- Knowledge of marketing/advertising mix (interactive, sales support, traditional, broadcast, experiential, events, etc)
Job Requirements:
- Bachelor’s degree required. Graduate degree preferred in behavioral sciences, business marketing, and/or advertising
- Must have 8+ years of brand strategy experience, delivering custom marketing solutions within a digital marketing, consulting, and/or advertising agency environment
- Experience in the pharmaceutical and/or medical/healthcare industry is a plus
- Oncology experience preferred
- Ability to travel to clients & office in New Jersey, periodically
Don’t meet every single requirement? That’s okay! Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Fingerpaint, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t align perfectly, we encourage you to apply anyway. You may be just the right candidate for this or other roles! Our team of qualified recruiters can match you with the right opportunity. Fingerpaint Group provides equal employment [and affirmative action] opportunities to all applicants and employees. We are proud to recruit qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status, or citizenship status.