VP, Patient Health Experience
Description
Reset your expectations of a health and wellness agency. From our inception, Fingerpaint has been driven by an unstoppable collective spirit of possibility. It’s that curiosity that’s at the heart of everything we do. From our legendary people-first culture to the hundreds of Fingerpainters who define us, we’ve reimagined what it means to be a healthcare and wellness advertising agency. Here, creativity happens naturally—we attract top talent and give them a space to grow and collaborate.
Patient Strategy Mission:
To inspire and advocate for relevant, meaningful, and actionable communications and programs that ultimately help patients live their lives while managing their health.
In short, making sure our strategies, programs and tactics represent the experience of “Patients as People.”
Position Overview: Through client work and internal initiatives, this role combines strategic thinking and patient education experience to expand and deepen the discipline of “Patients as People.” As part of an integrated strategy (brand, engagement, science and patient) team, this strategist will significantly impact the approach to identifying and meeting the needs of patients (and care partners).
Daily Responsibilities and Opportunities
Client Projects
- Research
- Write research briefs and parameters to guide patient-focused desk research, such as literature review, competitive audit, health literacy audit, etc.
- Shape market research objectives, recruitment, and discussions in order to glean the most appropriate and applicable patient/care partner insights possible; attend, analyze and develop implications
- Conduct desk research and audits and/or provide guidance for other strategists to do the same; Develop implications and opportunities
- Lead internal efforts to gain insights and feedback from patients and care partners via the Primary Color Council (patient and care partner advisory group) and other direct research efforts, including interviews, Self-Portraits, and co-creation activities
- Brand building
- Serve as lead patient strategist to collaborate with other strategic disciplines and creative teams to develop manifesto, belief shift, positioning, lexicon, messaging objectives, and creative concepts for patient/care partner audiences
- Contribute patient strategy ideas to interdisciplinary brand and tactical planning effort
- Education and content strategy
- Define audience educational needs aligned to patient journey and collaborate on programs and tactics such as CRM content strategy, starter kits, patient videos, etc.
- Identify relevant aspects of HCP-patient decision-making and recommend tactics, tools and content to support treatment decisions
- Workshops
- Partner with interdisciplinary team on the development and execution of strategy-driven workshops, including workshop agenda, framework, stimuli, and content
- (Co-) Present and facilitate meeting
- Develop/contribute to workshop summary and implications
Business development
- Actively contribute to new business opportunities (RFP response, pitch presentations)
- Lead efforts to uncover unmet needs for patients and care partners, including recruitment, discussion guide development, leading interviews; lead the development and analysis of Self-Portraits exercises
- Contribute patient strategy ideas to interdisciplinary tactical ideation
Patient Strategy as a Discipline
- Support creative team in developing content and tactics that align with clear communication principles
- Define additional offerings, frameworks, processes and deliverables that shape the patient strategy approach
- Contribute to and/or manage initiatives such as Primary Color Council and To the Point clear communication training; suggest and develop additional initiatives that support the growth and integration of the discipline
Thought Leadership
- Identify opportunities for thought leadership related to patient strategy, particularly in relation to office client roster; collaborate with marketing team to develop and execute content for industry publications, corporate website, etc.
Experience and Qualifications:
- Bachelor’s or Master’s degree in public health, communications, education, or related disciplines
- 8+ years of experience in pharmaceutical marketing and education
- Experience in direct healthcare or advocacy role with patients and families, such as social work, nursing, health educator, recreation therapy, etc.
- Experience developing or collaborating on development of educational assets for patients and care partners and counseling tools to support shared decision making with healthcare providers
This person will need to travel to clients in the NJ and PA areas. And also come into the Cedar Knolls, NJ office a couple times a month.
Don’t meet every single requirement? That’s okay! Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Fingerpaint, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t align perfectly, we encourage you to apply anyway. You may be just the right candidate for this or other roles! Our team of qualified recruiters can match you with the right opportunity. Fingerpaint Group provides equal employment [and affirmative action] opportunities to all applicants and employees. We are proud to recruit qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status, or citizenship status.