VP, Multicultural Strategy

Strategy Cedar Knolls, New Jersey United States


Description

Position at Fingerpaint Marketing

Reset your expectations of a health and wellness agency. Independent by design and built on a foundation of empathy, Fingerpaint celebrates what you bring as both a professional and an individual. With talent across the United States and Europe launching more than 200 brands, we are committed to creating and executing meaningful experiences. In 2021, Fingerpaint was named Ad Age’s Best Places to Work and was awarded Agency of the Year by Med Ad News. Here, creativity happens naturally—we attract top talent and give them a space to grow and collaborate. 

Responsibilities:
1. Supporting the Fingerpaint (FP) Multicultural accounts specific to client strategy with focus on
* Multicultural brand and corporate strategy with primary focus on US Hispanic and African American markets
* Evolving and building multicultural data and insights
* Marketing mix and content strategy across multicultural stakeholders and channels

2. Business Development efforts

* Business case development for new brand and corporate opportunities
* Further solidifying agency positioning in the pharmaceutical industry space
* Pitch deck development and pitch support
* Proactive outreach to potential new clients
* Working with account teams to identify and bring new growth opportunities with existing clients
* Helping to evolve and develop new capabilities and innovate the market place

3. Supporting Fingerpaint Multicultural team in overall internal operational efforts and performance


Expectations:

- 5+ years of Pharmaceutical Rx category experience
- Multicultural marketing experience
- Background in strategic planning with strong understanding of RX data and analytics tools. 

- Pharma Rx brand marketing experience is a must, ideally with client side experience in addition to vendor/agency side.
- Ability to build strong presentations and communications specific to brand strategy. Would be expected to have a clear process/approach to building strategic frameworks
- Strong business development and presentation skills

Don’t meet every single requirement? That’s okay! Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Fingerpaint, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t align perfectly, we encourage you to apply anyway. You may be just the right candidate for this or other roles! Our team of qualified recruiters can match you with the right opportunity.
Fingerpaint Group provides equal employment [and affirmative action] opportunities to all applicants and employees. We are proud to recruit qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status, or citizenship status.

Don’t meet every single requirement? That’s okay! Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Fingerpaint, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t align perfectly, we encourage you to apply anyway. You may be just the right candidate for this or other roles! Our team of qualified recruiters can match you with the right opportunity. Fingerpaint Group provides equal employment [and affirmative action] opportunities to all applicants and employees. We are proud to recruit qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status, or citizenship status.