Associate Manager, Media Strategy
Description
Reset your expectations of a health and wellness agency. From our inception, Fingerpaint has been driven by an unstoppable collective spirit of possibility. It’s that curiosity that’s at the heart of everything we do. From our legendary people-first culture to the hundreds of Fingerpainters who define us, we’ve reimagined what it means to be a healthcare and wellness advertising agency. Here, creativity happens naturally—we attract top talent and give them a space to grow and collaborate.
Fingerpaint Group’s medical communications solutions, Fingerpaint Medical, help pharmaceutical and biotech companies communicate complex scientific data effectively, enabling healthcare providers to make informed decisions that advance patient care. Our targeted educational programs and strategic communications support product adoption and drive commercial success in competitive therapeutic areas.
Objectives of the Role:
We are seeking an Associate Manager, Media Strategy with deep, hands-on expertise in paid social and a strong working knowledge of paid search. In this role, you will sit at the intersection of execution and insight. You will be the driving force behind building, launching, and managing our cross-platform campaigns—using real-time performance data to directly inform and evolve our broader media strategies.
While your day-to-day will be heavily focused on hands-on-keyboard execution and campaign management, this execution is the exact fuel we use to build smart strategies. You won't just pull levers; you will analyze the "why" behind the numbers, dip your toes into strategic planning, and actively help refine our media approach. This position is designed for someone who wants to master tactical execution while continuously developing their strategic muscles. You will act as a key internal hub, a primary point of contact for our vendor partners, and will naturally grow into client exposure as you master our campaign ecosystem. Prior pharma or Medical Affairs experience is a plus but not required.
What You'll Do:
Campaign Strategy & Execution
• Build, launch, and manage hands-on-keyboard campaigns across paid social platforms (including LinkedIn, Reddit, Meta, and X) and paid search/video channels (Google Ads, YouTube).
• Develop and build strategic target audiences using a mix of native platform capabilities and healthcare data partners (e.g., IQVIA, Swoop), while managing the ad creation process from initial client mock-ups through final platform build and launch.
• Build out paid search campaigns by developing comprehensive keyword strategies and writing compelling search ad copy.
• Ensure absolute accuracy across all campaign setups, budget pacing, and insertion orders within our internal buying and platform tools.
• Oversee the technical workflow of campaign launches, including ad trafficking and UTM creation, while partnering with internal analytics teams to ensure site tagging, pixeling, and conversion tracking are correctly implemented.
Optimization, Reporting & Insights
• Actively monitor, pace, and optimize live campaigns to maximize performance against core KPIs.
• Pull platform data and collaborate with analytics teams to build performance dashboards and reports.
• Look beyond the raw numbers to analyze reports, surface trends, and deliver meaningful insights and recommendations for internal and external stakeholders.
Partner & Team Collaboration
• Serve as a primary day-to-day point of contact for external vendor partners and platform representatives to resolve delivery or technical issues.
• Contribute to agency POVs and evaluate vendor proposals for relevance and potential inclusion in media plans.
Required Qualifications:
• 3+ years of digital media experience with a heavy, proven focus on hands-on-keyboard campaign management, ideally within an agency setting.
• Deep expertise navigating native social Ads Managers, with specific experience building target audiences and managing budgets on LinkedIn, Reddit, Meta, and X.
• Hands-on experience with paid search (Google Ads), including a background in keyword research strategy and writing ad copy.
• Solid technical understanding of ad trafficking, web pixeling, conversion tracking, and tag QA.
• Strong analytical skills with a proven ability to review campaign data, identify trends, and formulate optimization insights.
• Excellent organizational and communication skills, with the ability to manage multiple platform workflows and external vendor relationships simultaneously.
• Bachelor's degree in marketing, communications, business, or a related field, or equivalent experience.
Preferred Qualifications:
• Familiarity with pharma, Medical Affairs, or other regulated industries — a plus, but not required.
• Experience with cross-channel media planning and buying tools such as (Prisma, MediaRadar, Campaign Manager 360, etc.).
• Platform certifications (e.g., Meta Blueprint, Google Ads, LinkedIn Marketing).
Don’t meet every single requirement? That’s okay! Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Fingerpaint, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t align perfectly, we encourage you to apply anyway. You may be just the right candidate for this or other roles! Our team of qualified recruiters can match you with the right opportunity. Fingerpaint Group provides equal employment [and affirmative action] opportunities to all applicants and employees. We are proud to recruit qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status, or citizenship status.