Associate Director, Analytics
Description
Objectives of this Role:
- Develop deep understanding of our medical clients’ business to provide consultative guidance on the strategies and objectives. Own the development of marketing measurement approaches to gauge effectiveness against those objectives.
- Evaluate and recommend improvements to the current analytics tech stack that will strengthen the team's capabilities or expand the solutions we offer clients.
- Mentor analysts and contribute to building a team culture grounded in curiosity and data rigor.
- Own the end-to-end reporting workflow — merging data from Google Analytics (GA4), Google Ads, Campaign Manager 360, and other paid/owned media platforms, then cleaning, transforming, and visualizing that data for client delivery.
- Maintain and improve existing dashboards; build new ones as client needs evolve.
- Translate data findings into clear performance narratives and optimization recommendations for internal and client stakeholders in a clear and compelling way.
- Oversee tag management implementations via Google Tag Manager; troubleshoot data collection issues quickly.
- Educate and consult clients from a measurement strategy best practices standpoint
- Analytical thinker, quantitative orientation, and excellent problem solver who can uncover the ‘why’ and the ‘so what’
- 5+ years of analytics experience, with hands-on work in marketing or media data environments
- Strong proficiency building dashboard end-to-end in tools like Power BI — including data modeling, data cleaning, data visualization..
- Direct experience pulling and working with data from Google Analytics (GA4), Google Ads, and/or Campaign Manager 360.
- Experience implementing analytics installations via Google Tag Manager and Google Analytics.
- Demonstrated experience with improving data pipelines, automating reporting workflows, or building database-backed analytics solutions.
- Clear, confident communicator who can present findings to clients and non-technical stakeholders.
Don’t meet every single requirement? That’s okay! Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Fingerpaint, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t align perfectly, we encourage you to apply anyway. You may be just the right candidate for this or other roles! Our team of qualified recruiters can match you with the right opportunity. Fingerpaint Group provides equal employment [and affirmative action] opportunities to all applicants and employees. We are proud to recruit qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status, or citizenship status.