Lifecycle Marketing Assistant | Remote | Full-Time | HMO Day 1
Description
HMO healthcare for you and your 1 dependent (with COVID insurance).
20 combined SL/VLs per year accrued from day one (you will have 10 accrued once you pass regularization).
13th-month bonus and Government-mandated benefits.
Equipment will be provided + internet allowance.
Creative Briefing & Wireframing: Develop and update visual creative briefs and wireframes in Figma for automated email/SMS flows and promotional campaigns.
Campaign & Automation Building: Build, schedule, and execute lifecycle campaigns and automated workflows across platforms like Klaviyo, HubSpot, or Salesforce Marketing Cloud.
Copywriting & Design Support: Assist in crafting persuasive, campaign-aligned email copy and maintaining master template libraries.
A/B Testing & Quality Assurance: Set up and run A/B tests (subject lines, CTAs, layout) while conducting rigorous inbox and multi-device QA testing.
Analytics & Performance Reporting: Extract campaign insights from GA4 and ESP platforms, maintain client reporting dashboards, and monitor deliverability metrics (bounce rates, open rates, CTRs).
Database & Platform Administration: Perform list segmentation, execute platform audits, and format client data exports.
- Lifecycle Marketing Exposure: Familiarity with CRM, email, and SMS marketing platforms (e.g., Klaviyo, HubSpot, ActiveCampaign, or Salesforce Marketing Cloud).
- Digital Marketing Background: Prior experience in a digital marketing agency or e-commerce marketing environment.
Technical & Design Aptitude: Basic understanding of visual briefing tools like Figma and data analysis via Google Analytics 4 (GA4).
Meticulous Attention to Detail: Outstanding organizational and QA skills with an eye for clean, effective design and error-free messaging.
Communication Skills: Exceptional written and verbal English communication abilities for effective collaboration with cross-functional overseas teams.
Growth Mindset: A proactive, self-starter attitude with a strong desire to learn, accept feedback constructively, and adapt to evolving technologies.
Direct experience using Klaviyo and inbox rendering/testing tools like Litmus.
A strong portfolio demonstrating copywriting skills or email wireframe design.
Experience running database audits and complex audience segmentation.