Manager, Brand & Campaign Integration (Chicago/Hybrid)
Description
Work. Serve. Thrive.
Imagine a place where your talent can make a meaningful difference in peoples' lives. Working at Feeding America is a uniquely rewarding experience in which our employees work together as vital parts of a much larger mission. We are innovative, mission-focused, diverse, collaborative, values-driven and focused on results.
Feeding America is the nation’s largest charity and the leading domestic hunger-relief charity in the United States. Our mission is to feed America's hungry through a nationwide network of member food banks and engage our country in the fight to end hunger.
Learn more about Feeding America here.
This is a hybrid position based out of Feeding America’s Chicago office location. At Feeding America, we believe in offering a flexible work environment. Employees can be in the office an average of 2 days a week (when not travelling for work) and work from home on other days. Employees also have access to a 30-day “work anywhere” program during the course of each calendar year that can be combined with PTO and/or holidays.
The Opportunity
The Manager, Brand and Campaign Integration supports the development and execution of national integrated marketing campaigns that drive brand and issue awareness/engagement and manage prioritized brand and content projects. Serve as the conduit between the Brand & Content team and the broader Marketing & Communications team to ensure marketing initiatives are coordinated and/or complimentary.
Compensation
Here at Feeding America national organization, equality is central to our mission and is an integral part of our compensation policies and structures. As such, we maintain transparent salary ranges and clearly defined practices for how our team, including new hire salary offers, moves through these ranges. You can expect us to offer the best salary up front based on these clearly defined pay practices with little room for negotiation. We make exceptions for highly experienced (multiple years of at-level experience) new hires in accordance with our pay practices. Once hired, employees have the opportunity to progress through salary ranges via regular merit increases and step promotions.
Salary Range: $96,000 - $101,000 Based on Experience.
Here at Feeding America national organization, equality is central to our mission and is an integral part of our compensation policies and structures. As such, we maintain transparent salary ranges and clearly defined practices for how our team, including new hire salary offers, moves through these ranges. You can expect us to offer the best salary up front based on these clearly defined pay practices with little room for negotiation. We make exceptions for highly experienced (multiple years of at-level experience) new hires in accordance with our pay practices. Once hired, employees have the opportunity to progress through salary ranges via regular merit increases and step promotions.
Salary Range: $96,000 - $101,000 Based on Experience.
Benefits: A comprehensive list of benefits available to full-time employees can be found here.
Responsibilities:
Responsibilities:
Lead Donated Media Campaigns
- Oversee the development and deployment of national PSAs across TV, radio, print, digital, and OOH channels, optimizing creative and placement with media partners.
- Monitor donated media performance; use insights to refine creative executions and maximize reach and impact.
Drive Omnichannel Integration
- Develop and distribute campaign toolkits and communications across channels to ensure consistent execution and brand alignment.
- Collaborate closely with Creative, Communications, and Integrated Marketing teams to align messaging and assets throughout campaign phases.
Strategic Coordination
- Serve as the liaison between Brand & Content and MarCom teams to ensure campaign initiatives are cohesive, amplified, and on-schedule.
- Lead internal communication efforts to ensure stakeholders are informed and engaged throughout campaign rollouts.
Partnership Development
- Build and maintain relationships with media and content partners to expand donated media opportunities and increase brand visibility.
Brand Governance & Asset Management
- Update and own the Brand Guidelines resource; roll it out across key internal stakeholders.
- Track and manage all trademarks and brand assets with Legal oversight.
- Ensure all assets and materials are organized in centralized systems, accessible to internal teams and partner channels.
Support Network-Wide Marketing Needs
- Enable 200+ food banks to leverage national campaigns, co-branded assets, webinars, and toolkits and rebranding support while working closely with Network Services
Required Experience and Qualifications:
- 5–7 years in brand marketing, integrated marketing, or campaign management (omni-channel experience required—TV, print, radio, digital, OOH)
- Demonstrated success managing branded toolkits and rolling out brand standards across stakeholders
- Strong project & stakeholder management skills able to coordinate multiple campaigns concurrently and manage external partnerships
- Analytical skills to monitor campaign performance, optimize content & channel strategy
- Excellent written and verbal communication capabilities comfortable briefing internal teams and speaking with external media/content partners
- Highly organized with a proactive approach to managing timelines and deliverables across functions
Preferred
- Experience with donated or pro-bono media and managing media partnerships
- Familiarity with marketing automation, asset management, or project management tools (e.g., Asana, Smartsheet, Canva, Canto)
- Exposure to multicultural marketing or translating brand messaging for diverse audiences
- Understanding of trademark processes and asset governance
- Certification or training in integrated marketing, digital media planning, or related fields
Required Leadership Competencies:
- Fosters an Enterprise Mindset
- Fosters an Open and Supportive Environment
- Leads with Accountability
- Collaborates Internally and Externally
- Focuses on People and Teams
- Manages Organization and Business Complexity
- Communicates with Impact and Influence
Feeding America’s goal is to attract, develop, retain, and promote a talented diverse workforce where all employees feel a sense of belonging and contribute to a culture that values differences, ideas, and experiences. We intentionally seek out diverse perspectives and skills on our teams, knowing that it makes us stronger as an organization and better equipped to serve our neighbors in need. We encourage all individuals, including those from historically under-represented communities and individuals with lived experience of hunger, to apply.
Feeding America participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9.