Director, Digital Advocacy (Washington, DC / Hybrid)

Advocacy and Community Partnerships Washington, District Of Columbia

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Description

Work. Serve. Thrive.

Imagine a place where your talent can make a meaningful difference in peoples' lives. Working at Feeding America is a uniquely rewarding experience in which our employees work together as vital parts of a much larger mission. We are innovative, mission-focused, diverse, collaborative, values-driven and focused on results.

Feeding America is the nation’s largest charity and the leading domestic hunger-relief charity in the United States. Our mission is to feed America's hungry through a nationwide network of member food banks and engage our country in the fight to end hunger.

Learn more about Feeding America here.

This position is based out of Feeding America’s Washington, DC office. At Feeding America, we believe in offering a flexible work environment. Employees must be in the office an average of 2 days a week (when not travelling for work) and work from home on other days. Employees also have access to a 30-day “work anywhere” program during the course of each calendar year that can be combined with PTO and/or holidays.

The Opportunity

The Director of Digital Advocacy implements a wide range of strategic, analytic and campaign skills that engage grassroots audiences to take action to advance Feeding America’s public policy and legislative objectives and to help catalyze a movement to end hunger. They develop and implement strategies to develop Feeding America’s grassroots advocacy capacity across the network and online to increase our impact. The position builds advocacy capacity and engagement among network food bank members and the people we serve, manages legislative advocacy campaigns and supports growing the number of digital advocates.  ​

Compensation

Here at Feeding America national organization, equality is central to our mission and is an integral part of our compensation policies and structures. As such, we maintain transparent salary ranges and clearly defined practices for how our team, including new hire salary offers, moves through these ranges. You can expect us to offer the best salary up front based on these clearly defined pay practices with little room for negotiation. We make exceptions for highly experienced (multiple years of at-level experience) new hires in accordance with our pay practices. Once hired, employees have the opportunity to progress through salary ranges via regular merit increases and step promotions. 

Salary Range: $116,000 - $121,000 Based on Experience

Responsibilities:

  • Develops and implements strategies and plans to engage external grassroots audiences. They will ensure we’re building a base of neighbors to lead the movement to end hunger and a digital advocacy base of engaged advocates to lift neighbors leading the movement. 
  • Oversees the execution of the digital advocacy strategy and provides strategic counsel on digital advocacy programs including ad campaigns, online to offline advocacy, digital advocacy retention and expansion, with a focus on growing and deepening neighbor digital advocacy engagement. 
  • Oversees the development and execution of Feeding America’s member advocacy capacity strategy, develops and implements advocacy trainings and provides technical assistance to build members’ advocacy skills and engagement. 
  • Oversees the day-to-day needs of a growing digital advocacy program, including the advocacy email, SMS, social media and other advocacy multi-channel needs.  Coordinates externally with vendors and partners and internally with digital marketing teams.  
  • Oversees the advocacy best practices gathering and sharing across the network to improve and advance advocacy strategies and tactics. 
  • Provides leadership support including providing strategic counsel to the VP, Advocacy & Neighbor Engagement, managing external consultants and budget to support advocacy efforts and developing change management systems to better implement advocacy initiatives across the government relations team. 
  • Represents Feeding America at advocacy events, forums, speaking engagements, conferences, coalition meetings and similar events. 
  • Collaborates with the government relations, marketing and communications teams on messaging, organizing and digital advocacy strategies. 
  • Oversees and collaborates on on-going messaging and grantmaking around SNAP and other projects. 

Required Experience and Qualifications:

  • 8+ years’ experience in digital advocacy, digital grassroots mobilization, digital external affairs or digital issue campaigns required. 
  • Experience with CRMs (particularly EveryAction, Salesforce, Quorum), using social media platforms for advocacy engagement required.
  • Bilingual in Spanish preferred. 
Required Leadership Competencies:
  • Fosters an Enterprise Mindset
  • Fosters an Open and Supportive Environment
  • Leads with Accountability
  • Collaborates Internally and Externally
  • Focuses on People and Teams
  • Manages Organization and Business Complexity
  • Communicates with Impact and Influence
Feeding America’s goal is to attract, develop, retain, and promote a talented diverse workforce where all employees feel a sense of belonging and contribute to a culture that values differences, ideas, and experiences. We intentionally seek out diverse perspectives and skills on our teams, knowing that it makes us stronger as an organization and better equipped to serve our neighbors in need. We encourage all individuals, including those from historically under-represented communities and individuals with lived experience of hunger, to apply.

 

Feeding America participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9.

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