Assistant Marketing Manager

Customer Marketing Hong Kong, Hong Kong


Description

What you’ll do:

  • Support Senior Marketing Manager to project manage and execute local partnerships and brand activations with a seamless approach. Maintain FARFETCH brand values on all in-market events and activations
  • Collaborate with Great China team and the Global channel teams to execute marketing strategies for HK and other APAC territories (ie. Affiliates, Social, CRM, onsite etc.)
  • Develop briefs and execute marketing strategies for HK and other APAC territories to support company goals and in-line with our Great China roadmap
  • Drive regional analysis, including deep dives on competitors and report performance insights on a regular basis
  • Deliver clear insights and recommendations to support GMV growth in the APAC region
  • Build strong relationships with internal stakeholders and local media partners, affiliates and influencers to ensure the brand message is delivered effectively and consistently
  • Bring new ideas and opportunities for Farfetch in APAC

Who you are:

  • 3-5+ year’s digital/ brand marketing experience with a proven record with media, partnerships, affiliates, digital influencers and events
  • Experience in working across channel teams and managing external agencies on a variety of brand and partnership projects
  • Excellent understanding of the Farfetch brand and concept, with an appreciation for e-commerce and multichannel
  • Strong project management skill with excellent attention to detail
  • Strong analytical skills and ability to turn granular analysis of digital data into appropriate and actionable strategies
  • Advanced knowledge and experience working with Excel, Google Analytics
  • Keen team player with a collaborative mindset, comfortable with working on campaigns across  different time zones
  • Experience with using affiliate platforms, advantageous