Marketing Manager, Korea

Customer Marketing Hong Kong, Hong Kong


Description

What You'll Do

  • Implement and oversee CRM, SEO and Performance Marketing strategies to drive demand and, ultimately, drive revenue
  • Ensure that projects are delivered on deadline and within budget, and meet defined levels of quality
  • Develop and manage the translations process for all site content and act as an escalation point for any issues
  • Provide market research and competitor analysis
  • Manage forecasts, planning and budgets to ensure all metrics and KPIs are successfully defined and delivered
  • Provide weekly and monthly performance analysis and insights to drive change and maximise site traffic and conversion rates
  • Analyse on-site customer behaviour and customer journeys to maximise site functionality
  • Oversee ongoing usability testing to ensure effective evolution of site design, content and functionality
  • Work closely with the marketing and editorial teams to maintain brand alignment across all areas
  • Identify and execute specific strategies and tactics for the local market, either working with in-house teams or local agencies
  • Support the digital marketing team to drive sales growth across affiliates, SEO, PPC, social media and e-mail sales channels (offer acceptance, % of probation passing, etc.) and in accordance with company policies and standards

 

Who you are: 

  • You have good knowledge in Korean market and customers’ interests and needs.
  • You have digital/ brand marketing experience with a proven record with media, partnerships, affiliates, digital influencers and events
  • Experience in working across channel teams and managing external agencies on a variety of brand and partnership projects
  • Excellent understanding of the Farfetch brand and concept, with an appreciation for e-commerce and multichannel
  • Strong project management skill with excellent attention to detail
  • Strong analytical skills and ability to turn granular analysis of digital data into appropriate and actionable strategies
  • Advanced knowledge and experience working with Excel, Google Analytics
  • Keen team player with a collaborative mindset, comfortable with working on campaigns across different time zones
  • Experience with using affiliate platforms, advantageous