SEM Marketing Manager

Marketing United States


There has never been a better time to join Extreme, after several acquisitions extending our portfolio and go to market strategy, we have seen enormous opportunity and growth within the region. Aside from being a Technology Leader in the Gartner Magic Quadrant, we also adamantly promote an internal culture that truly embraces diversity, inclusion and equality in the workplace. Having Diversity and Inclusion as part of our core values and beliefs, we’re proud to foster an environment where every Extreme employee can thrive because of their differences, not despite them.

The SEM Marketing Manager will be responsible for planning, implementing, and managing company's overall SEM (SEA/SEO) strategy. This role is fast paced with attention to details and requires exceptional time management skills.

  Role & Responsibilities:

  • Design and execute SEA/PPC campaigns globally based on Demand-Gen strategy.
  • Define our buyers’ persona/ICP and build audience to better target identified audience during campaign execution.
  • Implement and measure successful paid campaigns across channels.
  • Use Web Analytics to prepare and present reports on regular cadence.
  • Work towards paid and organic search optimization and ROI maximization.
  • Regularly perform thorough keywords research and identify key SEO KPI's.
  • Monitor redirects, click rate, bounce rate, and other KPI's.
  • Work with web developers, content and marketing team to implement SEO best practices with overarching goal to get traffic and visibility from both organic and paid searches.
  • Use various data sources to report and optimize on content performance across web and PPC assets.
  • Identify problems and deficiency and implement solutions in a timely manner across digital assets.
  • Suggest improvements for process and productivity optimization.
  • Stay up to date with the latest SEO and digital marketing latest trends and best practices.

 

Requirements

 

  • A Bachelor's Degree in marketing, business or a related field.
  • 5+ years of professional SEM/SEO Experience.
  • 5+ years of working knowledge in executing PPC campaigns across various channels like Google, Facebook, LinkedIn, etc.
  • Working knowledge of Sitecore, Marketo, and Salesforce is highly desired.
  • Demonstrates solid campaign management and optimization skills, take an analytics-oriented approach to business decisions.
  • Project management skills.
  • Ability to drive results and self-directed in today's virtual work environment.
  • Excellent communication skills and the ability to make data backed business decisions.
  • Google AdWords and Google Analytics Certification a plus.

 

 Extreme Networks, Inc. (EXTR) creates effortless networking experiences that enable all of us to advance. We push the boundaries of technology leveraging the powers of machine learning, artificial intelligence, analytics, and automation. Over 50,000 customers globally trust our end-to-end, cloud-driven networking solutions and rely on our top-rated services and support to accelerate their digital transformation efforts and deliver progress like never before. For more information, visit Extreme's website or follow us on Twitter, LinkedIn, and Facebook.

We encourage people from underrepresented groups to apply. Come Advance with us! In keeping with our values, no employee or applicant will face discrimination/harassment based on: race, color, ancestry, national origin, religion, age, gender, marital domestic partner status, sexual orientation, gender identity, disability status, or veteran status. Above and beyond discrimination/harassment based on “protected categories,” Extreme Networks also strives to prevent other, subtler forms of inappropriate behavior (e.g., stereotyping) from ever gaining a foothold in our organization. Whether blatant or hidden, barriers to success have no place at Extreme Networks.