Director, Customer Acquisition and Strategy - (REMOTE)
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Description
We are one of the first all-remote companies with 2,000+ team members utilizing our virtual office called eXp World. This role is work-from-anywhere in the U.S.
Who is eXp?
Doing the audacious is part of eXp Realty’s DNA. We are a company that rewards creative minds who can offer bold solutions, where opinions matter, anything is possible and the outcome can be revolutionary. As a global full-service real estate brokerage utilizing a 3-D, fully immersive, cloud office environment, offering 24/7 access to collaborative tools & training, eXp has broken the traditional mold of real estate. We are doing big things.
Come join us at eXp Realty – a 7x Glassdoor Best Places to Work organization!
What you will do:
The Director, Customer Acquisition and Strategy will lead marketing for eXp’s Business and Agent Solutions group, driving profitable revenue growth through agent acquisition and adoption. Reporting to the EVP of Corporate Development, the Director will oversee marketing strategy, campaign execution, content, community engagement, and analytics. This is an individual contributor role with potential to build a team over time, while coordinating closely with the corporate marketing team. This role supports growth for SUCCESS Lending, Agent Healthcare, Making it Rain, Realty Connect, and other key business lines.
- Develop and Execute Comprehensive Marketing Strategies: Create and implement marketing plans aimed at driving brand awareness, with a primary focus on eXp Agent acquisition and adoption, while also targeting other key audiences to support revenue growth across multiple business lines.
- Optimize Digital Channels: Leverage digital channels, including email marketing, social media, affiliate programs, and paid advertising, to drive eXp Agent adoption and engagement, while extending reach to potential agents and other target audiences.
- Campaign Management: Oversee end-to-end marketing campaigns, including content marketing, social media, email, and influencer partnerships, primarily to boost eXp Agent adoption and engagement, while also supporting broader business growth initiatives. Leverage key performance indicators (KPIs) for optimization and ensure alignment with strategic objectives.
- Collaborate with Corporate Marketing Team: Coordinate with the corporate marketing team to inform, align and leverage shared service resources to drive growth across multiple business lines.
- Cross-Functional Collaboration: Partner with product, sales, and operations teams to align marketing strategies with company objectives and ensure consistent brand messaging. Actively drive coordination between teams to implement shared objectives effectively.
- Market Research and Analysis: Conduct market research to identify opportunities for agent growth, market expansion, and product positioning.
- Analyze Performance: Track marketing performance using key metrics like ROI, customer acquisition cost, and agent engagement. Use data-driven insights for continuous improvement.
- Manage Budget: Develop, review, and manage the marketing department’s budget, ensuring a high ROI and efficient allocation of resources.
- Foster Community Engagement: Oversee content creation for blogs, social media, and newsletters to foster engagement and build brand loyalty. Develop both internal and external eXp Agent communities by creating initiatives that encourage collaboration, knowledge sharing, and support among agents, while also engaging prospective agents and related audiences. Lead initiatives that strengthen relationships and create a collaborative culture among agents.
How you will grab our attention:
- Leadership: Proven experience driving marketing initiatives and collaborating effectively with cross-functional teams.
- Strategic Execution: Skilled in developing and executing multi-channel marketing strategies, leveraging both qualitative and quantitative insights to support decision-making.
- Cross-Functional Collaboration: Ability to partner effectively across departments.
- Data-Driven: Proficient in using data analytics and tools like HubSpot CRM, Google Analytics.
- Creative Problem-Solving: Ability to innovate and solve complex challenges.
- Master’s degree required or equivalent years of applicable experience
- 10+ years experience
If you think you’d make a great match for this position but don’t meet all the requirements, we would still encourage you to apply!
What eXp Realty Provides:
- Work from anywhere
- Flexible Time Off for Salaried Employees
- 401k with 4% match (immediate vesting)
- Robust Medical, Dental, & Vision benefits
- Company provided equipment
- Monthly Technology Stipend
- FSA & HSA with employer contributions
- Health & Wellness incentives
- 100% Paid Parental Leave
We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, eXp is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.