Director, Omnichannel Marketing
Description
Evolus (NASDAQ: EOLS) is a performance beauty company with a customer-centric approach focused on delivering breakthrough products. We are seeking an experienced and driven Director, Omnichannel Marketing, to join our Marketing Team reporting to Executive Director, Omnichannel and Consumer Marketing. This role oversees the digital marketing across social media, paid media, CRM, SMS, SEO and web marketing, resulting in campaigns that increase brand perception, acquire new customers and improve customer retention. You will work closely with other departments including professional product marketing, customer education, creative, sales, digital product, legal and regulatory teams.
If you join our team, you will be working on some of the most exciting opportunities and challenges we face, with a team that values growth, recognition, and camaraderie. If you are looking for an opportunity to exhibit your knowledge and technical abilities in a unique environment, then look no further! In this role, you will be challenged to drive the success of Evolus in an effort to build a brand like no other.
Essential duties and responsibilities where you'll make the biggest impact…
- Digital marketing strategy and execution:
- Develop digital marketing strategies aligned with brand franchise goals and customer lifecycle stages to increase customer lifetime value
- Manage campaigns, overseeing content marketing and execution across digital channels
- Develop a deep understanding of aesthetics HCP segments (e.g., injectors, practice owners, and clinical staff), including behaviors, motivations, and decision drivers, to inform targeted digital strategies, personalized content, and lifecycle-based engagement
- Budget and resource management and allocation
- Content Strategy and Execution:
- Oversee the omnichannel content strategy and channel execution that supports product marketing objectives
- Understand legal, regulatory and medical affairs promotional guidelines provided; lead the interpretation and negotiation of promotional review feedback while guiding the creative teams on effective incorporation into final digital assets
- Continue to optimize content and user experience in digital assets across the customer journey
- Performance Analysis and Optimization:
- Define and measure key performance indicators with end-to-end attribution to optimize digital campaign ROI, using tools like Google Analytics, SalesForce, SEMrush, etc.
- Conduct content A/B testing to improve performance
- Oversee channel analytics and reporting and provide executive summaries of digital campaign performance, with recommendations for future optimizations
- Recommend new technologies, martech tools, AI and workflows that improve content and channel performance
- You are data-driven and creative; passionate about engaging customers with relevance across their digital journey
- You are curious and continually learning, staying current on digital communication technology and innovation
- You love the start-up mentality and are ready to build from the ground, up! As a small, agile team, you may often wear many hats and are responsible for the full execution of your programs
- You are ready to join a growing team, on a mission to be the industry leader, and you are excited to jump right in and get to work
- Office Location - Newport Beach (hybrid onsite Tuesday, Wednesday and Thursday)
- Up to 5% - 10% travel
- Other duties as assigned
Qualifications and Skills You’ll Bring to the Team…
- Bachelor’s degree in Marketing, Communications, Business, Digital Media, or a related field
- 10+ years demonstrated experience running digital marketing campaigns
- Experience in pharmaceutical or regulated industry, with understanding of medical/legal/regulatory review processes for FDA-regulated products
- Experience managing a team
- Strong editing skills with attention to detail and brand consistency
- Proficiency with marketing automation platforms (SalesForce Marketing Cloud); analytics tools (Google Analytics, SEMrush); content collaboration platforms (Figma, Trello, Monday)
- Strong presentation skills, ability to distill digital performance into executive dashboards and present insights to leadership
- Excellent organization, communication, and project management skills
- Adaptable, curious and proactive in learning new tools
Compensation & Total Rewards
This is an Exempt position. The expected pay range for this position is $212,000 to $250,000. You are eligible for an annual bonus compensation plan, terms and conditions apply.
Your actual base salary will be determined on a case-by-case basis and may vary based on a number of considerations including but not limited to role-relevant knowledge and skills, experience, education, geographic location, certifications, and more.
We offer more than just a paycheck, and your base salary is just the start! Stay happy and healthy with our competitive suite of medical, dental and vision benefits to help you feel your best and be your best. We also provide those benefits you shouldn’t have to worry about, from employer covered life insurance to short-term disability. Take advantage of the 401k match offered by Evolus and let us invest in your future. You may also be eligible for new hire equity and long-term incentives in the form of RSUs, stock options, and/or discretionary bonuses. We offer mental health and wellbeing resources for you to develop skills to find your calm, boost your confidence, and show up as your best self in work and life. Travel or relax and come back feeling refreshed with our flexible paid time off program for exempt employees and a paid time off accrual plan for non-exempt employees. Did we mention the holiday soft closure between the Christmas and New Years holidays? We have that, too. Additional perks include regularly catered team meals at our Evolus Headquarters, a fully stocked kitchen (Kombucha & Coffee included), and the opportunity to join an organization where our values of Grit, Impact, Fun, and Transparency are displayed daily.
Evolus takes pride in being a company on the forefront of innovation, while being committed to conducting its business with the highest degrees of integrity, professionalism, and social responsibility. We are also committed to complying with all laws and regulations that apply to our business. Employee welfare is no different. Here at Evolus, we don’t just work together, we’ve built a culture of inclusion! Because of this, you’ll find yourself immersed in an environment that not only promotes respect, collaboration and team building, but a community too. And that’s just the tip of the iceberg. Join our team and see for yourself! EOE M/F/D/V. For more information, please visit our website at www.evolus.com or reach out to [email protected].
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