Director of Digital Marketing

Business Development Los Angeles, California United States


Description

Position at EVgo

About EVgo:

EVgo (NASDAQ: EVGO) is the nation’s largest public fast charging network for electric vehicles, and the first to be powered by 100% renewable energy. With more than 800 fast charging locations, EVgo’s owned and operated charging network serves over 65 metropolitan areas across 34 states and more than 250,000 customers. Founded in 2010, EVgo leads the way on transportation electrification, partnering with automakers; fleet and rideshare operators; retail hosts such as hotels, shopping centers, gas stations and parking lot operators; and other stakeholders to deploy advanced charging technology to expand network availability and make it easier for drivers across the U.S. to enjoy the benefits of driving an EV. As a charging technology first mover, EVgo works closely with business and government leaders to accelerate the ubiquitous adoption of EVs by providing a reliable and convenient charging experience close to where drivers live, work and play, whether for a daily commute or a commercial fleet.

Position Summary

The Director of Digital Marketing is an experienced marketing professional with a demonstrated track record of creating and implementing effective campaigns that will grow EVgo’s digital demand machine. This leader will play a vital part in continuing to grow and expand our digital footprint and drive new customer acquisition across multiple platforms (website, apps, social media, SEO, email, paid media.)  Having worked in B2B and B2C you understand performance analyses bringing your insight and reporting as a key asset in the role.  The Digital Marketing Director develops and implements strategies and tactics that grow, engage, and retain EVgo customers, tracks conversions, monitor and assesses data, and constantly revises strategies to optimize performance that aligns with company objectives.   

Responsibilities:
 
  • Develop and implement overall digital strategy for B2C and B2C strategy, taking into account corporate OKRs and aligning campaigns according to corporate priorities.
  • Manage vendor partners, drive vendor performance and accountability, and track metrics to communicate ROI and effectiveness according to corporate objectives.
  • Own the strategic direction for campaigns across all digital platforms including the corporate website, email, and social media, and work with the content and creative team to develop effective assets to drive results. 
  • Coordinate nationwide and geo-targeted digital campaigns, regularly incorporating industry and internal BI data.
  • Create and maintain a forward-looking content calendar working with the internal team.
  • Oversee regular analytics reporting tracking audience growth and engagement
  • Develop and establish internal and external-facing email newsletters and customer engagement email campaigns using CDP.
  • Identify new campaign opportunities and monitor competitive digital campaigns.
  • Be the champion of our EV driver audience: have a deep understanding of what drives our customers, and ensure that our digital strategy serves our growing community.
 About You
  • Undergraduate Degree in Marketing, Business & Administration, Public Relations.
  • MBA is a plus.
  • Minimum 7+ years of corporate experience, including, 5 years experience in all aspects of developing and executing digital marketing strategies.
  • Exceptional quantitative and problem-solving skills.  Able to leverage quantitative and qualitative insights and data to inform growth strategy.
  • Experience managing in-house and paid search and SEO with third-party vendors.
  • Able to drive overall business growth from across all of the digital channels.
  • Commercial understanding & mindset Is critical.
  • Able to deliver on strict deadlines and deliverables across the marketing portfolio.
  • Interest in sustainability or EV charging.
Employees are required to provide documentation of COVID 19 vaccination.

To find out more, or to join the EVgo network, visit www.evgo.com. Connect with EVgo on Facebook and follow us on Twitter. At EVgo, we are committed to creating a more equitable and inclusive workplace where everyone feels welcome. Apply today to join our team and help make a meaningful impact in the fight against climate change. By submitting this form, you acknowledge you are sharing your personal information with EVgo. By proceeding, you consent to EVgo’s Privacy Policy and Privacy Notice for California Residents. More detail regarding personal information we collect, how we use that information, how we share that information, and your rights and choices can be found here.