Senior Manager, Solutions Lab - Everyday Health

Sales Remote - United States New York, New York Asheville, North Carolina


Description

Everyday Health Group (EHG) is a recognized leader in patient and provider education and services attracting an engaged audience of over 60 million health consumers and over 800,000 U.S. practicing physicians and clinicians. Our mission is to drive better clinical and health outcomes through decision-making informed by highly relevant information, data, and analytics. We empower healthcare professionals and consumers with trusted content and services delivered through Everyday Health Group’s world-class brands.

The Opportunity

Everyday Health Professional is looking for a Senior Manager, Solutions Lab within our sales team to support account sales strategies and management of our current product portfolio for our pharmaceutical clients.  The Senior Manager serves as an expert on both the healthcare and digital media industry with a focus on leveraging market and audience insights to help develop strategic account roadmaps aimed at building a strong ongoing value proposition to support the needs of Everyday Health Professional clients.  They are responsible for working cross-functionally to create/optimize our overall account strategy in conjunction with the wider Market Value & Impact team.  

The Senior Manager will serve as a product portfolio subject matter expert and will be responsible for helping to ensure market effectiveness of these products including development of product messaging and sales tools, field sales training, and field support for client presentations.  They must have the ability to understand our clients’ marketing goals and then position our product solutions to meet each clients’ unique needs.  The platforms employed will include but are not limited to native advertising, interactive learning products, digital media campaigns, email campaigns, and other tactics aimed at increasing physician awareness and utilization of specific pharmaceutical brands.  

Key Responsibilities

  • Leads development of effective strategic account roadmaps for assigned client accounts within the EDH Pro media business
    • Focus areas include product/campaign strategic direction, product ideation/advocacy, audience analysis, proposal response/operations -  aimed at enabling sales team members to generate/grow revenue 
  • Supports Solutions Lab team in the development of product toolkit understanding and strategic positioning (including development of supporting sales materials, value proposition, training and roll-out to field sales team):
    • Maintains in-depth knowledge of product portfolio value proposition, pricing, and data/insights capabilities
    • Develops relationships and collaborates closely with key internal departments in sales planning, marketing/delivery, editorial and product management
    • Provides strategic field support in client presentations: develops and customizes insightful and engaging sales presentations and proposals that communicate knowledge of our customers and the value of our solutions
  • Ongoing product optimization:
    • Identifies market gaps based on client and field conversations and collaborates with Solutions Lab and other Market Impact team leaders in  creating/implementing our optimization roadmap 

Job Qualifications

  • 4+ years’ experience in healthcare digital promotion with emphasis on the healthcare professional audience or a related field focused on pharmaceutical and/or digital marketing expertise
  • Understanding of pharmaceutical brand marketing plans, objectives, and success metrics and applications to HCP mindsets and needs by specialty and care setting
  • Understanding of digital content, marketing platforms/delivery systems and their business models
  • Proven ability to rapidly assimilate multi-faceted data and information sets to effectively develop strategic and tactical plans that are consistent with sales team objectives
  • Ability to overcome obstacles to delivering on client objectives, effectively balancing the needs of the client with internal business objectives 
  • Strives to constantly drive deeper market and audience understanding, applying knowledge to all product strategies and vehicles; able to help build market/audience knowledge intimacy across all functions
  • Entrepreneurial spirit and ability to work independently – self-motivated, knowledgeable and passionate for success
  • Strong verbal and written communication skills including high level proficiency in PowerPoint and Excel/Google Sheets.
  • Positive attitude, enthusiasm, high energy, sense of humor.
  • Willingness to travel as needed

Our Culture and Values

We love collaboration, always desire to understand the business problem we’re solving, push decisions down as low as possible, and want to further our culture of innovation and experimentation.  We created our values together, to embody both our audience goals and our workplace aspirations: to promote diversity and create opportunities; to be authentic; to enable wellness; to ignite passion and reimagine possibilities; to be results driven with a bias toward action; and to inspire connectedness.

About Everyday Health

At Everyday Health Group, a division of J2 Global®, we work in a culture of collaboration and welcome those who desire to join our growing global community.  We believe in careers versus jobs and people versus employees.  We seek enthusiastic individuals with an entrepreneurial spirit looking for an environment that rewards your best work. 

Everyday Health offers competitive salaries in addition to robust health and wellness focused benefits including medical, dental, vision, life and disability benefits; Flexible Spending accounts, 401(k) with company match, an Employee Stock Purchase Plan, Pregnancy and Parental leave, 

Family Planning Support via Maven,  Flexible Time Off, Volunteer Time Off, Fitness Reimbursement as well as employee-focused engagement and education programs, including Employee Resource Groups and company-sponsored events. If you’re seeking a dynamic work environment where you can see the direct impact of your performance, then Everyday Health is the place for you.

Everyday Health Group is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive and equitable environment for all employees.

This is a remote/office-based position which may be performed anywhere in the United States except within Colorado.

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