Senior Email Marketing Manager
Description
Everyday Health’s Pregnancy & Parenting team is looking for an experienced Senior Email Marketing Manager to lead our email marketing strategy and execution. This role will be instrumental in driving engagement, retention, and revenue through data-driven email programs that deliver measurable results across the customer lifecycle.
What You'll Do
Strategy & Optimization
- Own the end-to-end email marketing strategy, from acquisition and onboarding through engagement, retention, and reactivation
- Design and implement comprehensive testing frameworks (A/B and multivariate) to continuously optimize subject lines, creative, copy, send times, segmentation, and personalization strategies
- Analyze campaign performance metrics and translate insights into actionable recommendations that drive KPI improvements
- Develop and maintain email best practices, style guides, and optimization playbooks
User Research & Insights
- Conduct qualitative and quantitative research to understand subscriber preferences, behaviors, and pain points
- Build detailed customer personas and segmentation strategies based on behavioral data, purchase history, and engagement patterns
- Partner with analytics teams to develop sophisticated attribution models and measure email's impact across the customer journey
Revenue & Growth
- Drive commerce goals through promotional campaigns, abandoned cart programs, product recommendations, and upsell/cross-sell initiatives
- Build and optimize lead generation programs that move prospects through the funnel
- Collaborate with sales teams to develop nurture programs that support pipeline goals
- Own email revenue targets and regularly report on performance against goals
Engagement & Retention
- Design lifecycle marketing programs that maximize customer lifetime value
- Develop re-engagement and win-back campaigns to reduce churn
- Create triggered and automated email flows that deliver timely, relevant content
- Monitor deliverability, list health, and engagement metrics to maintain strong inbox placement
What You'll Bring
- 5-7+ years of email marketing experience with demonstrated success driving measurable business results
- Deep expertise in email marketing platforms
- Strong analytical skills with experience using data visualization tools and building performance dashboards
- Proven track record of testing and optimization that has meaningfully improved conversion rates and revenue
- Experience conducting user research and translating insights into effective marketing strategies
- Excellent project management skills with ability to manage multiple campaigns simultaneously
- Strong copywriting and creative briefing abilities
Life at Everyday Health
At Everyday Health Group, the Health & Wellness division of Ziff Davis, we work in a culture of collaboration and welcome those who desire to join our growing global community. We believe in careers versus jobs and people versus employees. We seek enthusiastic individuals with an entrepreneurial spirit looking for an environment that rewards your best work.
Everyday Health offers competitive salaries in addition to robust, health and wellness-focused benefits, including comprehensive medical, dental and vision coverage, as well as life and disability benefits. Our employees enjoy Flexible Spending Accounts (FSAs), a 401(k) with company match, and an Employee Stock Purchase Plan. We are committed to work-life balance with Flexible Time Off, Volunteer Time Off and paid holidays. We offer family building and caregiving support and generous Family Care and Parental leave, when you need it. We also provide Fitness Reimbursement and access to wellness programs, ensuring our team stays healthy both physically and mentally.
Our Culture and Values
We created our values together to guide our collective purpose and pursuits. We are collaborators and problem solvers. We empower one another to make informed decisions and to be enabled towards action. We embrace success. We recognize that innovation can spark and be born from any of us no matter our individual role or background. We encourage open mindedness and sensitivity to each other and our environment. Our personal and professional passions get ignited, nurtured and supported. We value that doing is greater than talking as the most measurable means of impact. Our collective purpose to deliver enlightened audience experiences with trusted brands is what drives the success of our business and our professional satisfaction.
About Ziff Davis
Ziff Davis (NASDAQ: ZD) is a vertically focused digital media and internet company whose portfolio includes leading brands in technology, shopping, gaming and entertainment, connectivity, health, cybersecurity, and martech. Today, Ziff Davis is focused on seven key verticals – Technology, Connectivity, Shopping, Entertainment, Health & Wellness, Cybersecurity and Marketing Technology. Its brands include IGN, Mashable, RetailMeNot, PCMag, Humble Bundle, Spiceworks, Ookla (Speedtest), RootMetrics, Everyday Health, BabyCenter, Moz, iContact and Vipre Security.
At Ziff Davis & Everyday Health Group, we remain dedicated to creating an environment where everyone feels valued, respected and empowered to succeed. We offer Employee Resource Groups, company-sponsored events, and regular opportunities for professional growth through educational support, mentorship programs and career development resources. Our employees are recognized and celebrated through employee engagement programs and recognition awards.
Ziff Davis is an Equal Opportunity Employer. At Ziff Davis, Diversity, Equity and Inclusion has always been about fairness, equal opportunity and belonging, which enables us to attract and retain the best talent, regardless of background or circumstances, allowing our thousands of employees worldwide to thrive.
The Company provides a range for the base pay. Factors that may be used to determine your actual pay may include your specific job related knowledge, skills, experience and geographic location. The salary compensation for this role is $90,000 to $115,000. Individual pay within the compensation range for this business unit specific role is determined based on a variety of factors including experience, scope of the role, capabilities to perform the role, education and training, as well as business and company performance.
If you're seeking a dynamic and collaborative work environment where you can see the direct impact of your performance and thrive both personally and professionally, then Everyday Health Group is the place for you. Everyday Health Group has employees located in 40+ states as well as offices in NYC, Asheville, Boston, London, England and Mumbai, India.