Creative Operations Manager, Patient Recruitment
Description
The Pregnancy and Parenting team is looking for a Creative Operations Manager, Patient Recruitment to overall, lead the end-to-end creative strategy and execution for the EHG P&P Clinical Research Recruiting business – i.e. digital patient recruitment campaigns on EHG P&P digital platforms (e.g. BabyCenter, What to Expect) on behalf of clinical research studies.
Key Responsibilities:
● Lead all aspects of creative development including drafting creative briefs, uncovering patient insights, copywriting, managing copywriters and photos editors, evaluating creative
● Responsible for managing localization and translation for ex-US campaigns
● Shepherd creative through multiple rounds of internal and external review. Responsible for ensuring compliance with all sponsor and regulatory requirements.
● Execute the creative strategy for every recruitment campaign – select creative for launch based on data and insights, optimize based on in-market performance
● Responsible for analyzing creative performance and summarizing insights and recommendations for client reports
● Partner with internal stakeholders and clients to recommend and test new creative approaches
● Partner with the Research & Insights team to execute quantitative and qualitative research to uncover valuable insights to support our go-to-market strategy
● Determine how best to resource creative development with internal and external resources and align recommendation with key stakeholders
● Manage freelance and vendor resources including contracting, invoicing and billing.
● Develop and execute annual trade marketing strategy to increase our awareness in the industry and convey our unique value proposition
● Shape and evaluate new business opportunities in the creative development space – e.g. extend our services to include social media and paid search
● Demonstrate passion and flexibility to contribute to the Business Development team’s responsibilities in multiple capacities as work streams evolve
Job Qualifications
● Bachelor’s degree
● 3-5 years experience in consumer marketing, digital marketing and/or brand management
● Must have experience developing creative/ communications strategy weighing multiple factors (e.g. consumer insights, compliance requirements, clarity, etc.) and evaluating creative pre and post launch through data and analytics
● Must be detail-oriented and deadline-driven with proven experience managing multiple projects at the same time
● Experience executing digital media campaigns, evaluating performance and optimizing based on performance data
● Experience working in the healthcare industry; bonus to have experience in patient recruitment for clinical trials
● Experience copywriting in general and specifically in a regulated field like the health space, preferred
● Experience localizing and translating creative for ex-US markets, preferred
● Experience utilizing a results-oriented and data-driven approach to meet goals
● Strong business acumen and communication skills (written and verbal)
● Analytical and data-driven; ability to distill data from many inputs to key points and make recommendations
● Ability to collaborate in a cross-functional environment, and gain alignment with key stakeholders
● Self-starter who can manage multiple priorities effectively and work efficiently in a fast-paced environment
● Strong organizational and prioritization skills
● Ability to think big-picture and also pay close attention to detail
● High level of proficiency with Microsoft Excel, Word, and PowerPoint