Everyday Health - Consumer Careers

Description

Everyday Health Group (EHG) is a recognized leader in patient and provider education and services attracting an engaged audience of over 74 million health consumers and over 890,000 U.S. practicing physicians and clinicians. Our mission is to drive better clinical and health outcomes through decision-making informed by highly relevant information, data, and analytics. We empower healthcare providers, consumers and payers with trusted content and services delivered through Everyday Health Group’s world-class brands.

The Opportunity

Everyday Health Consumer division is seeking a seasoned Yield Manager to optimize revenue across Everyday Health’s portfolio of sites.  In this role, you will provide analysis and identify trends for display and video inventory across platforms to maximize revenue.  This data driven insight will help drive strategy for pricing, packaging, and optimization of inventory across all channels. You will operate at both a macro and micro level and work closely with other internal groups such as Sales, Client Success Management, Integrated Marketing, Product Management, Ad Operations, and Programmatic to share and leverage inventory and yield data for smarter decision making.  You have a passion for data, strong analytical and quantitative skills, and a solid understanding of how the digital ecosystem works.

Key Responsibilities

• Increase revenue yield across Everyday Health’s portfolio of sites by performing data and inventory analysis and guiding construction of strong media plans
• Coordinate management of digital advertising inventory, communicating analysis of past inventory, and accurately forecasted future inventory
• Provide analysis to maximize revenue across all channels
• Leverage data to guide pre & post sales strategy
• Inform rate card pricing strategy for direct sold media, including seasonal rates and incentives; analyzing sensitivity by category
• Provide data and pricing guidance for deal negotiation
• Work with Sales, Client Success Management, and Integrated Marketing on the development and packaging of new products
• Work with Client Success Managers to align demand opportunities against available supply for both sales planning and post sales optimization
• Monitor and report on micro and macro inventory trends utilizing multiple dashboards, Order Management Data, GAM data
• Create regular reporting view of top-down inventory using Yieldex and other sources
• Present data and findings internally to showcase areas of success and opportunity
• Generate insights for increasing revenue and inventory sold through our direct and performance channels
• Partner with Sales and FP&A teams to ensure coordination on revenue budgeting and forecasting
• Partner with the Deal Desk in evaluation of custom rate cards and exception requests
• Develop new insights and recommendations to improve the monetization of media inventory
• Measure the effectiveness of our ad products and packages in terms of sell through, eCPMs and utilization

Job Qualifications

• BS/BA degree
• 4+ years related work experience in digital media planning, operations or finance
• Advanced Excel skills; building models and analyzing trends across multiple data sources
• Data modeling and visualization experience in Tableau or other similar analytical suites
• Able to work in a dynamic, fast-paced environment
• A passion for and an ability to identify new opportunities for efficiency and productivity
• Able to think and act both strategically (big picture) and tactically (details)
• Resourceful, able to self-educate, not afraid to ask questions
• Good business judgment and intellectual curiosity; ability to turn data into actionable insights and recommendations
• Strong internal customer service skills
• Experience with GAM, Yieldex, Order Management Systems, Domo, Google Analytics

Our Culture and Values

We created our values together to guide our collective purpose and pursuits. We are collaborators and problem solvers. We empower one another to make informed decisions and to be enabled towards action. We embrace success. We recognize that innovation can spark and be born from any of us no matter our individual role or background. We encourage open mindedness and sensitivity to each other and our environment. Our personal and professional passions get ignited, nurtured and supported. We value that doing is greater than talking as the most measurable means of impact. Our collective purpose to deliver enlightened audience experiences with trusted brands is what drives the success of our business and our professional satisfaction.  

Life at Everyday Health

At Everyday Health Group, a division of Ziff Davis, we work in a culture of collaboration and welcome those who desire to join our growing global community.  We believe in careers versus jobs and people versus employees.  We seek enthusiastic individuals with an entrepreneurial spirit looking for an environment that rewards your best work. 

Everyday Health offers competitive salaries in addition to robust health and wellness benefits including medical, dental, vision, life and disability benefits, Flexible Spending accounts, 401(k) with company match, an Employee Stock Purchase Plan, Pregnancy and Parental leave, Family Planning Support via Maven, Flexible Time Off, Volunteer Time Off, Fitness Reimbursement as well as employee-focused engagement and education programs, including Employee Resource Groups and company-sponsored events. If you’re seeking a dynamic, flexible work environment where you can see the direct impact of your performance, then Everyday Health is the place for you.  Everyday Health Group has employees located in 38 states as well as offices in NYC, Asheville, London, England and Mumbai, India. *Note: Disclosure as required by NYCHRL:  the salary compensation for this role when being performed in NYC, is $100,000 to $125,000.  Compensation for this business unit specific role is based on a variety of factors including experience, scope of the role, capabilities to perform the role, as well as business & company performance.

Everyday Health Group is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive and equitable environment for all employees.

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