Digital Marketing Manager - Everyday Health

Audience Development Mumbai, India


Description

Everyday Health Group (EHG) is a recognized leader in patient and provider education and services attracting an engaged audience of over 60 million health consumers and over 890,000 U.S. practicing physicians and clinicians. Our mission is to drive better clinical and health outcomes through decision-making informed by highly relevant information, data, and analytics. We empower healthcare providers, consumers and payers with trusted content and services delivered through Everyday Health Group’s world-class brands.

The Opportunity

Everyday Health Consumer is seeking an an experienced search marketing professional to join our dynamic and highly performing Digital Marketing team. This person will be responsible for managing search engine marketing promotions (SEM/SMM/Native marketing) and Google Display Network (GDN) promotions with the goal of increasing Audience quality and customer acquisition.

Key Responsibilities

Manage, execute and optimize search engine marketing (SEM, SMM, Native) and Google Display Network (GDN) based display and contextual campaigns across various platforms for US. Plan and create SEM/SMM campaigns adhering to best practices. Undertake activities such as keyword research, keyword categorization, writing ad copies

  • Manage and optimize campaign ongoing basis to acquire quality audience and improving ROAS
  • Setting up campaigns on different platforms like Google Search / Facebook
  • Implementation of SEM/GDN campaign strategies for keywords, ad copies.
  • Ideate innovative ways of reaching target audience and meet defined marketing objectives through promotions on Facebook/Google Ads.
  • Generate daily, weekly, monthly campaign performance along with performance analysis
  • Responsible for gathering and maintaining competition information relevant to search and other digital channels.
  • Stay on top of current search engine update, trends, SEM practices, and emerging items of interest and sharing these with the team. 

Job Qualifications

  • Required Knowledge, Skills and Attributes
  • Required Education and/or Experience
  • Graduate/ postgraduate with 3-5 years of experience executing and managing paid search and display campaigns along with Performance analysis.
  • Google Ads Professional Certification
  • Well versed with Google Analytics
  • Experience in managing performance-based campaigns.
  • Expert in SEM / Social platforms such as Google Ads, Bing and Facebook
  •  Solid understanding of paid search, social platforms interface, algorithm, campaign management, campaign optimization and strategies.
  • Must be a strong team player with ability to manage multiple projects and meeting tight deadlines under pressure, Excellent computer skills in MS Office (Word/Excel/PowerPoint), 
  • Strong data analysis skill, able to decipher complex data and numbers to draw inferences, trends and insights.
  • Proven track record of delivering tangible results on visibility, traffic and conversions.
  • Excellent verbal, written and presentations skills 

Our Culture and Values

We love collaboration, always desire to understand the business problem we’re solving, push decisions down as low as possible, and want to further our culture of innovation and experimentation.  We created our values together, to embody both our audience goals and our workplace aspirations: to promote diversity and create opportunities; to be authentic; to enable wellness; to ignite passion and reimagine possibilities; to be results driven with a bias toward action; and to inspire connectedness.

About Everyday Health

At Everyday Health Group, a division of Ziff Davis, we work in a culture of collaboration and welcome those who desire to join our growing global community.  We believe in careers versus jobs and people versus employees.  We seek enthusiastic individuals with an entrepreneurial spirit looking for an environment that rewards your best work. 

Everyday Health offers competitive salaries in addition to robust health and wellness focused benefits including medical, dental, vision, life and disability benefits; Flexible Spending accounts, 401(k) with company match, an Employee Stock Purchase Plan, Pregnancy and Parental leave, Family Planning Support via Maven,  Flexible Time Off, Volunteer Time Off, Fitness Reimbursement as well as employee-focused engagement and education programs, including Employee Resource Groups and company-sponsored events. If you’re seeking a dynamic work environment where you can see the direct impact of your performance, then Everyday Health is the place for you.

Everyday Health Group is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive and equitable environment for all employees.

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