Senior Manager, Content Strategy

Audience DevelopmentRemote, New York


Description

Everyday Health Group (EHG) is a recognized leader in patient and provider education and services attracting an engaged audience of over 60 million health consumers and over 890,000 U.S. practicing physicians and clinicians. Our mission is to drive better clinical and health outcomes through decision-making informed by highly relevant information, data, and analytics. We empower healthcare providers, consumers and payers with trusted content and services delivered through Everyday Health Group’s world-class brands.

The Opportunity

We are seeking a highly motivated, organized individual with a proven track record of success to join our audience development team focusing on content strategy. The content strategist will work with editorial and SEO to develop and execute plans to improve content quality, usability, findability, discoverability and content structure across the EHG portfolio of consumer websites.


Key Responsibilities

  • Drive and manage content projects through their entire lifecycle - from planning through post-launch measurement
  • Close collaboration with the editorial team to help provide story concepts, ideation, franchises and campaigns
  • Partner with UX designers and product managers to translate business objectives into content experiences
  • Perform heuristic evaluations, content audits, or competitive analyses of existing content experiences to identify areas for improvement
  • Assist to create and manage information architecture frameworks, taxonomies, and user journey maps to support content planning
  • Develop metadata strategy to tag all content for dynamic content retrieval
  • Help develop processes to efficiently create content for use across all channels
  • Define how content should adapt to different user segments, personas, and intents
  • Make structural recommendations for SEO optimization, in collaboration with the SEO team
  • Interpret both qualitative and quantitative data and use it to make data-driven content decisions

Job Qualifications

  • 5+ years working with content and content creation
  • Ideal candidate would have some experience in information architect, library science, taxonomy, and metadata
  • Experience optimizing content for search engine visibility

 

Preferred Skills:

  • Excellent written and verbal communications skills
  • Experience with enterprise SEO tools (ie - Botify, SEMRush) a plus 
  • Strategic and creative thinker
  • Highly motivated and organized
  • Knowledge of Microsoft Office and Google Workspace
  • Bachelor’s Degree

Our Culture and Values

We love collaboration, always desire to understand the business problem we’re solving, push decisions down as low as possible, and want to further our culture of innovation and experimentation.  We created our values together, to embody both our audience goals and our workplace aspirations: to promote diversity and create opportunities; to be authentic; to enable wellness; to ignite passion and reimagine possibilities; to be results driven with a bias toward action; and to inspire connectedness.

About Everyday Health

At Everyday Health Group, a division of Ziff Davis, we work in a culture of collaboration and welcome those who desire to join our growing global community.  We believe in careers versus jobs and people versus employees.  We seek enthusiastic individuals with an entrepreneurial spirit looking for an environment that rewards your best work. 

Everyday Health offers competitive salaries in addition to robust health and wellness focused benefits including medical, dental, vision, life and disability benefits; Flexible Spending accounts, 401(k) with company match, an Employee Stock Purchase Plan, Pregnancy and Parental leave, Family Planning Support via Maven, Flexible Time Off, Volunteer Time Off, Fitness Reimbursement as well as employee-focused engagement and education programs, including Employee Resource Groups and company-sponsored events. If you’re seeking a dynamic work environment where you can see the direct impact of your performance, then Everyday Health is the place for you.

Everyday Health Group is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive and equitable environment for all employees.

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